Ducati India has elevated Amit Chauhan to head of marketing, recognising his decade-long contribution to the brand. Chauhan, who previously served as marketing manager, brings extensive expertise in digital strategy, PR, and experiential marketing. His appointment signals Ducati’s focus on strengthening brand engagement and premium positioning in India’s motorcycle market.
Ducati India has announced the elevation of Amit Chauhan to head of marketing, marking a significant milestone in his decade-long association with the iconic motorcycle brand. Chauhan, who most recently served as marketing manager since 2019, shared the news in a LinkedIn post, writing: “10 years with the greatest motorcycle brand on the planet and now a new chapter begins as Head of Marketing at Ducati India.”
His journey with Ducati India began as a marketing consultant, where he focused on digital strategy, media planning, PR, and experiential marketing. Over the years, he has played a pivotal role in shaping Ducati’s brand presence in India, blending global positioning with local market resonance.
Before joining Ducati, Chauhan worked at Blogworks, where he managed campaigns for Harley-Davidson and Sennheiser, gaining valuable experience in lifestyle branding and consumer engagement. His elevation reflects Ducati’s confidence in his ability to drive marketing innovation and strengthen the brand’s premium positioning in India’s competitive motorcycle market.
Chauhan’s appointment underscores Ducati’s commitment to deepening its engagement with Indian motorcycling enthusiasts, leveraging his expertise in storytelling, digital outreach, and experiential campaigns to further enhance the brand’s aspirational appeal.
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