DWIJENDRA PARASHAR JOINS JIOSTAR AS SENIOR DIRECTOR OF MARKETING – SPORTS

JioStar has appointed Dwijendra Parashar as Senior Director of Marketing – Sports. Parashar moves from Tata Consumer Products and brings extensive experience from his tenure as Head of Marketing at Rajasthan Royals, alongside earlier roles at The Walt Disney Company, Pidilite Industries Limited, and Samsung Electronics, strengthening JioStar’s sports marketing leadership.

JioStar has announced the appointment of Dwijendra Parashar as Senior Director of Marketing – Sports, marking a significant addition to its leadership team. Parashar transitions from Tata Consumer Products, where he contributed to brand-building in the consumer goods sector, and now returns to the sports and entertainment domain with a mandate to drive JioStar’s marketing strategy in sports.  

Parashar’s career includes a notable tenure as Head of Marketing at Rajasthan Royals, where he played a pivotal role in shaping the Indian Premier League franchise’s brand identity and fan engagement initiatives. His work in sports marketing underscored his ability to blend commercial objectives with cultural resonance, positioning the team as a dynamic force in cricket’s evolving ecosystem.  

Earlier, Parashar held marketing roles at The Walt Disney Company, Pidilite Industries Limited, and Samsung Electronics, gaining diverse experience across entertainment, FMCG, and technology sectors. This breadth of expertise has equipped him with a nuanced understanding of consumer behaviour, brand positioning, and integrated campaigns, skills that will be instrumental in his new role at JioStar.