HARISH PANDEY JOINS GOWIT LEADERSHIP, BRINGS ADOMEGA PARTNERSHIP

GoWit has appointed Harish Pandey, ex-Landmark Group executive, as Head of Growth for MENA and India. His arrival also brings a strategic partnership with AdOmega, his retail media and programmatic advertising company. The move strengthens GoWit’s regional expansion, retail media expertise, and partnerships with retailers to drive high-margin revenue growth.

GoWit has appointed Harish Pandey, former Landmark Group executive, as Head of Growth for MENA and India. Alongside his appointment, GoWit gains a strategic partnership with Pandey’s retail media and programmatic advertising company AdOmega, strengthening its regional expansion and omnichannel commerce capabilities.  

GoWit, the global adtech provider specialising in omnichannel commerce and retail media advertising, has added Harish Pandey to its leadership team as Head of Growth for MENA and India. Pandey, who previously served as Head of Revenues – Retail Media at Landmark Group, will spearhead GoWit’s regional expansion and drive strategic growth initiatives across key markets.  

With more than a decade of experience in digital advertising and retail media, Pandey has held senior roles at Khaleej Times and Google, building and scaling revenue streams and retail media businesses. His expertise spans first-party data monetisation, endemic and non-endemic demand, and omnichannel commerce strategies.  

The appointment comes as GoWit builds momentum in the MENA region, following the opening of its Dubai office and a partnership with Publicis Media Middle East. Pandey will work closely with regional retailers to monetise ad inventory into high-margin revenue streams, reinforcing GoWit’s ambition to become a leading force in retail media.  

In addition, Pandey brings GoWit a strategic partnership with his company AdOmega, which specialises in on-site, off-site and in-store retail media and programmatic advertising. The collaboration aims to help retailers and brands create more effective, data-driven retail media ecosystems, combining technology, market expertise and regional reach for scalable results.