HAVELLS BRINGS IN ASHISH PARIKH TO STEER GROWTH AMBITIONS

Havells India has appointed Ashish Parikh, former Chief Operating Officer of Diageo India, as President and Strategic Business Unit Head. With over two decades of leadership across consumer goods, Parikh’s arrival signals Havells’ intent to sharpen its competitive edge and accelerate growth in India’s dynamic electricals market.

Havells India has made a decisive move to strengthen its leadership ranks by appointing Ashish Parikh as President and Strategic Business Unit Head. Parikh, who most recently served as Executive Vice President and Chief Operating Officer at Diageo India, brings with him a wealth of experience in sales, marketing and business transformation across some of the world’s most recognised consumer goods companies.  

His career spans over 25 years, with senior roles at Reckitt, Marico, PepsiCo India and ITC Agrotech, where he honed expertise in categories ranging from personal care and healthcare to foods and beverages. At Diageo, Parikh was credited with driving growth and margin expansion across the North and East regions, while embedding consumer-centric strategies and operational excellence. Havells is now banking on this track record to fuel its ambitions in the highly competitive electrical and consumer appliances sector.  

Parikh’s remit at Havells will cover strategic direction, product innovation, supply chain coordination and omnichannel execution. His cross-category experience is expected to provide Havells with a sharper understanding of consumer behaviour, enabling the company to expand its reach across diverse product lines including cables, switches, lighting, fans, appliances and air conditioners.  

Educated at Narsee Monjee Institute of Management Studies, Mumbai, where he earned a Post Graduate Diploma in Rural Marketing, and Osmania University, Hyderabad, where he completed his Bachelor of Commerce (Honours), Parikh combines academic rigour with practical leadership. His appointment reflects Havells’ commitment to building a leadership team capable of navigating rapid technological integration and evolving consumer demand.  

The timing of this move is significant. India’s electricals and appliances market is undergoing rapid transformation, driven by urbanisation, rising disposable incomes and a growing appetite for smart and energy-efficient products. Havells, already a household name, is positioning itself to capture greater market share by investing in innovation and strengthening its go-to-market capabilities. Parikh’s leadership is expected to play a pivotal role in shaping these priorities, particularly in enhancing profitability and customer-focused strategies.  

By bringing in a seasoned executive with international exposure and proven expertise in business transformation, Havells is signalling its intent to reinforce its growth engine and consolidate its position in India’s consumer goods landscape. The appointment of Ashish Parikh is not just a leadership change—it is a strategic bet on experience, vision and execution to propel Havells into its next phase of expansion.