Infectious Advertising has appointed Siddharth Kumar as Creative Director. Prior to this, Siddharth took a detour into film-making. He wrote, directed and produced four short films that are still doing the rounds of the festival circuit.
Siddharth Kumar is a seasoned creative director who has spent over a decade and half honing his craft at some of India’s top agencies such as Ogilvy, McCann, Leo Burnett, VML, and Publicis. Along the way, he helped create memorable campaigns for a diverse range of global brands – Coca-Cola, Unilever, MasterCard, Airtel, Nestlé, Vodafone, and SBI, to name a few.
Speaking about his plans for Infectious, newly appointed Creative Director, Siddharth Kumar said, “My goal is to help build a culture where storytelling thrives. I believe my role is to push the envelope, stir things up, and encourage new kinds of madness.”
Ramanuj Shastry, Creative Chairman and Co-Founder, Infectious Advertising said, “ Sid has impressed me in the short time that I have known him. He is a solid writer and great human being. I wish him a great innings at Infectious”
Akshay Kapnadak, Chief Creative Officer, Infectious Advertising added “Siddharth is passionate about storytelling, curious about people, enthusiastic about the business and has a great work ethic. I’m looking forward to see what we all can build together”
About Infectious Advertising
Infectious Advertising is a 12-year-old media-agnostic ‘ideas company’ founded by Ramanuj Shastry and Nisha Singhania that believes in creating work that solves problems facing brands and businesses. Some of their clients include American Express, National Geographic, Under Armour, IHCL, CIBIL, UltraTech Cement, Inorbit Malls, and TBZ – The Original, among others. The agency launched its content arm-Epidemik Content in 2024, delivering top-notch content with best-in-class production.
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