Meenakshi Samantaray has been elevated to Vice-President, Sports Marketing & Visual Merchandising at Metro Brands Limited. With two years at the company and prior roles at ZEEL and ACC Cement, her diverse experience positions her to strengthen brand engagement and retail strategies as Metro Brands expands its consumer-focused portfolio.
Metro Brands Limited has announced the elevation of Meenakshi Samantaray as Vice-President, Sports Marketing & Visual Merchandising. Samantaray, who has been with the company for two years, steps into the expanded leadership role as the footwear and accessories retailer continues to strengthen its brand presence and consumer engagement strategies.
Her career trajectory reflects a blend of media, consumer and industrial marketing expertise. Prior to joining Metro Brands, Samantaray spent nearly five years with ZEEL, where she contributed to brand and marketing initiatives in the entertainment sector. Before that, she held the position of National Marketing Manager at ACC Cement, overseeing campaigns and strategies in one of India’s leading cement companies.
At Metro Brands, Samantaray’s elevation underscores the company’s focus on integrating sports marketing with visual merchandising to enhance customer experience across its retail footprint. The move also highlights the organisation’s commitment to recognising and nurturing internal talent, positioning leaders with diverse backgrounds to drive innovation in a competitive market.
Her appointment comes at a time when Metro Brands is expanding its portfolio and strengthening its consumer connect through differentiated retail experiences. With her cross-sectoral expertise, Samantaray is expected to play a pivotal role in shaping the company’s marketing vision, aligning brand storytelling with evolving consumer expectations, and reinforcing Metro Brands’ position in India’s lifestyle and footwear industry.
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