PENTAWARDS SPOTLIGHT LIMITED EDITION BRILLIANCE

The Pentawards 2025 Limited Editions winners celebrated design innovation in premium spirits, with Gold awarded to Johnnie Walker Blue Label Ice Chalet (UK). Silver went to Hennessy (France), Glenmorangie (UK), and Hendrick’s Gin (UK), while Tanq10 X Alessi (UK) earned Bronze. The awards spotlight creativity and cultural storytelling in packaging.  

The Pentawards 2025 Beverages Winners in the Limited Editions category have once again demonstrated how packaging can transcend functionality to become a statement of artistry and brand storytelling. This year’s honours highlighted the creativity of UK studios alongside international flair, underscoring the global resonance of design in premium spirits.  

At the pinnacle, Johnnie Walker Blue Label Ice Chalet by Bulletproof (UK) claimed Gold, a striking design that evokes winter luxury and architectural elegance. Its limited-edition presentation captures the brand’s heritage while offering a fresh narrative that appeals to collectors and connoisseurs alike.  

Silver accolades were shared across three distinctive projects. Hennessy Chinese New Year Edition by Appartement 103 (France) celebrated cultural symbolism with refined detailing, blending tradition with contemporary sophistication. Glenmorangie Wine Cask Collection by Butterfly Cannon (UK) impressed with its nuanced storytelling, reflecting the brand’s experimental spirit through elegant design cues. Completing the Silver trio, The Whimsical Watering Can by Hendrick’s Gin, crafted by Boundless Brand Design (UK), showcased playful creativity, transforming packaging into a whimsical object that embodies the brand’s eccentric charm.  

Bronze recognition went to Tanq10 X Alessi by Design Bridge and Partners (UK), a collaboration that fused industrial design with luxury branding. The partnership with Alessi brought a sculptural quality to the packaging, reinforcing Tanqueray’s premium positioning while appealing to design-savvy audiences.  

Together, these winners illustrate how limited editions serve as canvases for innovation, allowing brands to experiment with storytelling, cultural resonance, and artistic collaboration. The 2025 Pentawards highlight the UK’s strong presence in this category, while also celebrating international contributions that enrich the global dialogue in spirits design.