Pepsi is expanding its zero-sugar cola line with Cherry & Vanilla, Raspberry Ripple and Salted Caramel. Launching in Tesco on 18 May, the trio will roll out more widely in July. Available in multipacks, bottles and cans, the flavours target younger consumers with a fun, summer-ready twist.
Pepsi is turning up the indulgence factor in its zero-sugar portfolio with the launch of three ice cream-inspired flavours. Cherry & Vanilla, Raspberry Ripple and Salted Caramel will debut in Tesco stores on 18 May, with Cherry & Vanilla and Raspberry Ripple set for a broader grocery rollout in July.
The new additions will be offered in multiple formats, including an 8x330ml can multipack priced at £7.55, alongside 500ml bottles in both plain and price-marked packs at £2.39. Cherry & Vanilla and Raspberry Ripple will also be available as individual 330ml cans retailing at £1.
These launches build on Pepsi’s growing roster of flavoured colas, following last year’s introduction of Strawberries ’N’ Cream and Cream Soda. The brand is positioning the latest range as a playful, zero-sugar treat designed to resonate with younger audiences seeking novelty and refreshment.
Natalia Filippociants, PepsiCo’s general manager for international beverages in Europe, said: “Pepsi continues to innovate and bring unique flavours, as well as zero sugar offerings to retailers’ shelves. These new ice cream-inspired flavours have been crafted with a younger generation in mind, designed to be a fun, zero-sugar summer treat that’s a little unexpected – but in the best way.”
With the rollout timed for summer, Pepsi is aiming to capture seasonal demand for light-hearted, flavour-forward beverages, reinforcing its strategy of blending indulgence with health-conscious choices.
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