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Wednesday , 10 June 2026
Home Campaigns PEPSI MAX JOINS FORCES WITH ENGLAND TEAMS IN LANDMARK PARTNERSHIP
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PEPSI MAX JOINS FORCES WITH ENGLAND TEAMS IN LANDMARK PARTNERSHIP

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Pepsi MAX has been announced as the official soft drinks partner of England’s Men’s and Women’s senior football teams. The partnership celebrates fan culture, strengthens ties with supporters, and supports the women’s game through a new FA pathway initiative, reinforcing Pepsi MAX’s “Thirsty For More” spirit in football’s identity.  

Pepsi MAX has officially become the soft drinks partner of England’s Men’s and Women’s senior football teams, marking a significant collaboration that celebrates the passion and identity of football culture across the nation. The partnership embodies Pepsi MAX’s “Thirsty For More” spirit, aiming to bring fans closer to the game while championing inclusivity and progress.  

Central to this alliance is a commitment to the future of women’s football, with Pepsi MAX supporting a new Football Association pathway initiative set to launch later this year. This programme is designed to nurture talent and expand opportunities, ensuring the women’s game continues to grow in strength and visibility.  

The announcement reflects a shared vision of celebrating fans who stand behind their teams every step of the way. By aligning with England’s senior squads, Pepsi MAX underscores its role in energising the football community and contributing to the journey ahead, both on and off the pitch.  


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