PRERNA MEHRA JOINS NEW YORK FESTIVALS JURY

Prerna Mehra, Executive Creative Director & Head of Art at MullenLowe, has been appointed to the New York Festivals Shortlist Jury. With the deadline set for 23 April, she urges entrants to surprise audiences with originality, reinforcing her reputation as a global creative leader shaping the future of advertising.  

Prerna Mehra, Executive Creative Director & Head of Art at MullenLowe, is set to bring her distinctive vision to the New York Festivals Shortlist Jury. Known for her ability to merge design with strategic thinking, Mehra has consistently delivered campaigns that resonate far beyond their immediate markets, earning her recognition as one of the industry’s most influential voices.  

Her appointment to the jury underscores her standing as a creative leader whose work has repeatedly pushed boundaries. Over the course of her career, Mehra has demonstrated how advertising can be more than just communication—it can be a force for cultural impact and social change. From campaigns that have influenced policy to projects that have captured global imagination, her portfolio reflects a commitment to creativity that is both purposeful and daring.  

As the official deadline of 23 April approaches, Mehra has issued a challenge to entrants: to surprise even the most seasoned of audiences. “New Yorkers have seen it all, so why not show us something we haven’t seen before?” she remarked, encapsulating the spirit of innovation that defines her career. Her words serve as both encouragement and provocation, urging creatives to look beyond convention and deliver work that is fresh, bold, and unforgettable.  

Serving on the New York Festivals Jury adds another milestone to Mehra’s journey, reinforcing her role as a global arbiter of creativity. For her, the opportunity is not just about judging campaigns but about celebrating ideas that inspire, provoke, and transform. In a city renowned for its cultural saturation, Mehra’s presence on the jury signals a commitment to recognising work that dares to stand apart.  

With her blend of experience, vision, and passion, Prerna Mehra continues to shape the narrative of contemporary advertising, ensuring creativity remains a powerful driver of change.