PERNOD RICARD’S RTD PORTFOLIO POWERS GLOBAL GROWTH

Pernod Ricard’s ready-to-drink portfolio has achieved an average annual growth of +33% over the past three years, driven by disciplined innovation, strong brand execution and collaborations with partners such as Dole, Ocean Spray and Sprite. Leveraging iconic brands, RTDs are expanding markets and recruiting new consumers worldwide.  

Pernod Ricard has emerged as one of the strongest champions of the ready-to-drink (RTD) category, recording an impressive +33% average annual growth over the past three years. This sustained momentum reflects the company’s clear conviction in the future of RTDs, a segment that has rapidly evolved from niche convenience to mainstream appeal.  

The success of Pernod Ricard’s RTD portfolio is rooted in disciplined innovation and strong brand execution. By combining convenience with quality, the group has tapped into shifting consumer lifestyles where portability, ease of consumption and flavour variety are increasingly valued. The entrepreneurial mindset of its RTD team has ensured that the portfolio continues to reinvent how consumers enjoy the company’s brands—making them accessible in new formats while retaining their premium positioning.  

Iconic names such as Absolut Vodka, Malibu, Jameson, Lillet, Beefeater and Havana Club have been central to this growth story. Each brand brings its own heritage and loyal following, yet in RTD form they extend their reach to new audiences. This strategy has not only strengthened existing franchises but also actively recruited new consumers, broadening the demographic base and reinforcing brand relevance across markets.  

Collaborations with soft-drink partners have further enhanced consumer appeal. Partnerships with Dole, Ocean Spray and Sprite have created refreshing combinations that resonate with evolving tastes, offering consumers familiar flavours with a premium twist. These alliances highlight Pernod Ricard’s ability to blend tradition with innovation, ensuring its RTDs stand out in a crowded marketplace.  

The company’s RTD success also underscores a wider industry trend: the rise of convenience-driven formats that meet the demands of on-the-go lifestyles. By positioning itself at the forefront of this shift, Pernod Ricard has not only captured growth but also set benchmarks for how global beverage players can adapt to changing consumer behaviour.  

With strong momentum, iconic brands and a commitment to innovation, Pernod Ricard’s RTD portfolio is poised to continue shaping the global drinks landscape—proving that convenience and quality can coexist, and that ready-to-drink is far more than a passing trend.