San Miguel’s redesign won Gold in Best Glass Packaging and a Selection in Beverage Packaging at the World’s Best Packaging 2016. Developed with Mahou San Miguel, the project reinterpreted heritage assets into a modern system, showcasing design as a brand-building tool that delivers coherence, differentiation and renewed consumer relevance.
The San Miguel redesign has been honoured at the World’s Best Packaging 2016, securing Gold in the Best Glass Packaging category and a Selection in Beverage Packaging by Verdicts International Foundation. The recognition celebrates a project that sought to evolve the brand by recovering valuable assets from its history, reinterpreting them through a contemporary lens, and building a coherent, differentiated system across its portfolio.
Developed in close collaboration with the Mahou San Miguel team, the redesign reflects a shared vision of design as a powerful brand-building tool. By blending heritage with modernity, the project demonstrates how packaging can serve as more than a vessel—it becomes a strategic medium for identity and storytelling.
The accolade underscores the importance of trust and partnership in creative endeavours. Mahou San Miguel’s confidence in the process enabled a transformation that not only honoured tradition but also positioned the brand for relevance in today’s competitive market. The achievement highlights how thoughtful design can bridge past and present, ensuring continuity while sparking renewed consumer connection.
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