STAYFREE LAUNCHES XPERT XL TO REDEFINE PERIOD PROTECTION

Stayfree has unveiled Stayfree Xpert XL, a new menstrual hygiene solution offering 3-in-1 protection with Gel Lock Pockets, Air Soft Cover, and pocket-fit convenience. Backed by influencer campaigns featuring Aditi Bhatia and Ashnoor Kaur, the innovation underscores Stayfree’s commitment to enhancing women’s period experiences through comfort, protection, and ease of use.  

Stayfree, one of India’s leading menstrual hygiene brands, has announced the launch of Stayfree Xpert XL, a new product designed to deliver superior protection, comfort, and convenience to women during their periods. With this innovation, Stayfree expands its portfolio in the feminine hygiene segment, reaffirming its commitment to addressing evolving consumer needs and lifestyles.  

The Stayfree Xpert XL introduces a 3-in-1 protection system that combines advanced absorption, skin-friendly comfort, and portability. The product features Gel Lock Pockets that enable deep and instant absorption, locking in fluid quickly to provide a dry feel and all-day protection. Complementing this is the Air Soft Cover, designed to be breathable and gentle against the skin, ensuring comfort throughout wear. Adding to its practicality, the pads are individually wrapped, compact enough to fit into a pocket, and come with a wrapper for easy disposal, making them convenient for women on the go.  

Supriya Srinivasa, Marketing Director at Stayfree, highlighted the brand’s focus on innovation and consumer-centric solutions: “At Stayfree, we realise every woman has a different period experience and are constantly building solutions to improve the period experience for them. Stayfree Xpert XL is one such disruptive innovation providing superior 3-in-1 protection with its Gel Lock Pockets, Air Soft Cover, and fitting-in-pocket design. Stayfree remains committed to offering varied solutions for our consumers so they can choose what works best for them to manage their periods.”  

To amplify the launch, Stayfree has rolled out a major influencer campaign, collaborating with prominent voices such as actress Aditi Bhatia and digital star Ashnoor Kaur. The campaign is aimed at connecting with younger, digital-first consumers who seek relatable and authentic content. In one of the films featuring Aditi Bhatia, the narrative captures the everyday anxieties women face during their periods—worries about leakage, discomfort from pads, and the inconvenience of carrying them discreetly. The film positions Stayfree® Xpert XL as a solution that alleviates these challenges, offering seamless support and reassurance.  

By leveraging relatable storytelling and influencer partnerships, Stayfree is reinforcing its role as a trusted ally in women’s menstrual health. The campaign underscores the brand’s belief in normalising period conversations and providing products that genuinely improve the experience of managing menstruation.  

Stayfree Xpert XL is now available nationwide across retail outlets, modern trade, pharmacies, ecommerce platforms, and quick commerce channels. The product is priced at ₹48 for a pack of six units, with larger packs of 18 and 40 units also available. With its blend of innovation, practicality, and consumer insight, Stayfree Xpert XL marks a significant step in redefining menstrual hygiene solutions for women across India.