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Wednesday , 18 March 2026
Home BRINGS FIFA-STYLE ACTIVATIONS

BRINGS FIFA-STYLE ACTIVATIONS

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AB INBEV BETS ON FANS OVER STARS AS IT BRINGS FIFA-STYLE ACTIVATIONS TO INDIAN CRICKET

AB InBev has signed its first-ever partnership with the ICC, aiming to reshape cricket advertising in India through fan-first, FIFA-style activations. Moving beyond...