Creative
IS ADOBE CREATIVE SUITE LOSING ITS CHARM?
Adobe has long been the preferred creative partner for designers, photographers, filmmakers and advertising agencies. However, rising subscription costs, alternative software and the...
RÆBURN TESTS AI’S CREATIVE FOOTPRINT
RÆBURN has unveiled a new film project produced with Belief Studio, applying its RÆMADE ethos to generative AI. Conscious of environmental impacts, the...
DIAGEO HANDS CREATIVE MANDATE TO OGILVY
Diageo has awarded a creative mandate for selected brands to Ogilvy after a multi‑agency pitch, marking one of the year’s largest account shifts...
ADOBE AND NVIDIA UNITE TO REDEFINE CREATIVE WORKFLOWS THROUGH AI INNOVATION
Adobe and NVIDIA have announced a strategic partnership to transform creative and marketing workflows using AI. By combining Adobe’s creative tools with NVIDIA’s...
BOONYANATE STEPS INTO OGILVY THAILAND’S CREATIVE HELM AS GUMPON LAKSANAJINDA RETIRES
Pete Thasorn Boonyanate has officially joined Ogilvy Thailand as Chief Creative Officer, succeeding Thai advertising icon Gumpon Laksanajinda, who is stepping back after...
NEIL FRENCH, THE MAVERICK CREATIVE WHO RESHAPED OGILVY AND INSPIRED A GENERATION, PASSES AWAY
Neil French (1944- 2025), one of the most influential creative leaders in modern advertising and a towering figure in global copywriting, passed away...
World’s First GPT for Creatives Soft Launches in New Zealand: Advertising Industry on Alert
JuniorGPT’s limited New Zealand trial is ongoing, with no official release date yet announced. The developers say they welcome constructive feedback from creative...
‘The Piyush Effect’: How One Creative Approval Changed a Career
Senior Creative Director Parvathy Rajmohan recalls the defining moment in her career when advertising legend Piyush Pandey approved her Maxkleen campaign idea —...
