Gen Z
PEPSICO LAUNCHES MIRINDA ‘SMILE PLEASE’ PLATFORM
PepsiCo has unveiled the Mirinda ‘Smile Please’ platform alongside a refreshed global visual identity. Designed to spark spontaneous joy and celebrate individuality, the...
MCDONALD’S HONG KONG REVIVES SHOGUN BURGER WITH ICONIC ON-SCREEN DUO
McDonald’s Hong Kong has brought back its Shogun Burger series with a cultural twist, featuring beloved on-screen couple Louis Koo and Jessica Hsuan....
BYD LAUNCHES ‘FLAVOURS OF SUMMER’ TO WIN OVER GEN Z AND MILLENNIAL EV DRIVERS
BYD Australia has unveiled its youth-focused “Flavours of Summer” campaign, introducing the ATTO 1 and ATTO 2 to appeal to Gen Z and...
Vietnam’s cby Letting Gen Z Co-Create Their Ideal BeerHakuhodo Vietnam’s Ngoc Nguyen Redefines Creativity by Letting Gen Z Co-Create Their Ideal Beer Vietnam’s cby Letting Gen Z Co-Create Their Ideal Beer
Hakuhodo Vietnam’s group creative director Ngoc Nguyen is reshaping brand storytelling by inviting Gen Z to co-create Tiger Platinum beer, from flavour to...
PUBLICIS GROUPE TO ACQUIRE HEPMIL MEDIA GROUP, EXPANDING ITS INFLUENCE IN SOUTHEAST ASIA’S CREATOR ECONOMY
In a strategic move to deepen its footprint in Southeast Asia’s fast-growing creator economy, global advertising giant Publicis Groupe has announced its decision...
ITV DIGITAL LAUNCHES BLINK, A YOUTH-LED DIGITAL PLATFORM FOR GEN Z STORYTELLING AND CULTURE
ITV Digital has launched Blink, a creator-driven digital platform aimed at Gen Z, offering interactive entertainment, sports, and lifestyle content. With over 69,000...
