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Friday , 8 May 2026
GLENFIDDICH
AGENCYBrands
WPP SECURES GLENFIDDICH’S CHINA MANDATE TO DRIVE INTEGRATED GROWTH STRATEGY
WPP has been appointed the integrated marketing partner for Glenfiddich in China, with WPP Media and VML leading efforts. The collaboration aims to...
Brand LaunchesBrands
GLENFIDDICH’S TRIANGULAR TRIUMPH: HOW A BOLD BOTTLE REDEFINED WHISKY
In 1961 Glenfiddich relaunched its single malt in a striking green triangular bottle, designed by Hans Schleger. First used for Grant’s blends, the...
Brands
GLENFIDDICH UNVEILS PACKAGING REFRESH AS IT EMBARKS ON “NEXT CHAPTER”
William Grant & Sons has announced a packaging refresh for Glenfiddich, its flagship single malt, ahead of a global rollout in April. Retaining...
