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Saturday , 12 September 2026
global media
AGENCY
PEPSICO HANDS GLOBAL MEDIA MANDATE TO PUBLICIS GROUP, ENDING TWO-DECADE OMD PARTNERSHIP
PepsiCo has appointed Publicis Groupe as its exclusive global media partner, replacing Omnicom’s OMD after more than 20 years. The French holdco will...
BrandsTop 10 of the Week
GODREJ CONSUMER PRODUCTS CONSOLIDATES GLOBAL MEDIA MANDATE WITH WPP MEDIA
Godrej Consumer Products has appointed WPP Media as its global media agency partner for seven international markets, consolidating operations under one group after...
Media
OMNICOM SECURES IBM GLOBAL MEDIA MANDATE AMID INDUSTRY SHIFTS
Omnicom has won IBM’s global media account following a competitive review, beating Publicis, while WPP Media opted out. The mandate spans the Americas,...
CommunicationMedia
PUBLICIS GROUPE SECURES MICROSOFT’S GLOBAL MEDIA ACCOUNT IN LANDMARK TECHNOLOGY-FIRST ALLIANCE
Publicis Groupe has won Microsoft’s global media account from dentsu without a pitch, marking a major expansion of their partnership. The deal integrates...
