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Sunday , 17 May 2026
Home STORYTELLING IS THE NEW STANDARD IN TOURISM ADVERTISING

STORYTELLING IS THE NEW STANDARD IN TOURISM ADVERTISING

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AdvertisingTravel

VISIT DUBAI’S CAMPAIGN PROVES STORYTELLING IS THE NEW STANDARD IN TOURISM ADVERTISING

Dubai’s latest tourism campaign, The Hyperbolist, directed by Tom Hooper, redefines advertising by prioritising entertainment and narrative depth. Through a playful dinner party...

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