WPP
HENKEL HANDS GLOBAL CREATIVE ACCOUNT TO WPP
Henkel, the German consumer goods giant behind Persil and Schwarzkopf, has appointed WPP to lead its global creative account, replacing incumbent Omnicom. The...
WPP SECURES GLENFIDDICH’S CHINA MANDATE TO DRIVE INTEGRATED GROWTH STRATEGY
WPP has been appointed the integrated marketing partner for Glenfiddich in China, with WPP Media and VML leading efforts. The collaboration aims to...
ANNE-ISABELLE CHOUEIRI APPOINTED WPP’S CHIEF TRANSFORMATION OFFICER
WPP has appointed Anne-Isabelle Choueiri (Garcia) as Chief Transformation Officer, tasked with driving the operational transformation underpinning the Elevate28 strategy. She will focus...
WPP ELEVATES KYOKO MATSUSHITA TO LEAD CREATIVE APAC TRANSFORMATION
WPP has appointed Kyoko Matsushita as CEO of WPP Creative APAC, signalling a strategic push towards a streamlined regional leadership model. With extensive...
JANE GERAGHTY NAMED GLOBAL CEO OF WPP BRAND & DESIGN AND LANDOR
Jane Geraghty has been appointed Global CEO of WPP Brand & Design and Landor. Announcing the role on LinkedIn, she highlighted the growing...
WPP AND ADOBE EXPAND PARTNERSHIP TO HARNESS AGENTIC AI FOR MARKETING TRANSFORMATION
WPP and Adobe have deepened their global partnership to deliver integrated agentic AI solutions for brands, combining Adobe’s generative AI and orchestration tools...
ESTÉE LAUDER HANDS GLOBAL MEDIA MANDATE TO WPP IN LANDMARK CONSOLIDATION
The Estée Lauder Companies Inc. has appointed WPP as its global media agency, consolidating work previously split across multiple firms. The beauty giant,...
PINTEREST AND WPP MEDIA BRING REAL-TIME CULTURAL SIGNALS INTO MEDIA PLANNING WORKFLOWS
Pinterest is partnering with WPP Media to integrate Pinterest Trends into WPP Open, enabling teams to access real-time search intent within their planning...
