WPP
WPP BRAND & DESIGN STRENGTHENS APAC LEADERSHIP WITH UNIFIED STRUCTURE
WPP Brand & Design has unveiled a new Asia-Pacific leadership structure under APAC president Lulu Raghavan, appointing Alexandra Cerruti, Danley Stone, Nikki Lin...
HELLO LANDS WPP EXECUTIVE CAROLINE BERDAYES AS NEW CFO & COO
Independent creative group Hello has appointed Caroline Berdayes as Chief Financial & Operating Officer, luring her from WPP Production ANZ. With over 20...
WPP CONSOLIDATES CREATIVE STRENGTH IN INDIA UNDER OGILVY
WPP is consolidating 82.5 Communications and Grey under Ogilvy in India as part of its unified operating model. The restructuring aims to simplify...
THE FUTURE OF INTELLIGENCE IN MARKETING: WPP’S RAINFOREST VISION
At WPP Media’s NextM, Lauren Wetzel, Global President of Data and Technology Solutions, reframed marketing intelligence as a rainforest of connected ecosystems. Rejecting...
WINNIE CHEN-HEAD NAMED CEO OF WPP MEDIA MALAYSIA
WPP Media has appointed Winnie Chen-Head as CEO for Malaysia, a newly created role to lead its media agencies and drive growth. With...
CREAMBELL AWARDS INTEGRATED MANDATE TO DENTSU
Creambell has awarded its Rs 40 crore integrated media and creative mandate to Dentsu, with Carat India and Dentsu Webchutney leading media and...
AIR INDIA LAUNCHES RS 150-CRORE MEDIA PITCH
Air India has called a new pitch for its Rs 150-crore media mandate, with IPG Mediabrands, WPP and Dentsu competing. The incumbent, Initiative,...
HENKEL HANDS GLOBAL CREATIVE ACCOUNT TO WPP
Henkel, the German consumer goods giant behind Persil and Schwarzkopf, has appointed WPP to lead its global creative account, replacing incumbent Omnicom. The...
