WPP
THE FUTURE OF INTELLIGENCE IN MARKETING: WPP’S RAINFOREST VISION
At WPP Media’s NextM, Lauren Wetzel, Global President of Data and Technology Solutions, reframed marketing intelligence as a rainforest of connected ecosystems. Rejecting...
WINNIE CHEN-HEAD NAMED CEO OF WPP MEDIA MALAYSIA
WPP Media has appointed Winnie Chen-Head as CEO for Malaysia, a newly created role to lead its media agencies and drive growth. With...
CREAMBELL AWARDS INTEGRATED MANDATE TO DENTSU
Creambell has awarded its Rs 40 crore integrated media and creative mandate to Dentsu, with Carat India and Dentsu Webchutney leading media and...
AIR INDIA LAUNCHES RS 150-CRORE MEDIA PITCH
Air India has called a new pitch for its Rs 150-crore media mandate, with IPG Mediabrands, WPP and Dentsu competing. The incumbent, Initiative,...
HENKEL HANDS GLOBAL CREATIVE ACCOUNT TO WPP
Henkel, the German consumer goods giant behind Persil and Schwarzkopf, has appointed WPP to lead its global creative account, replacing incumbent Omnicom. The...
WPP SECURES GLENFIDDICH’S CHINA MANDATE TO DRIVE INTEGRATED GROWTH STRATEGY
WPP has been appointed the integrated marketing partner for Glenfiddich in China, with WPP Media and VML leading efforts. The collaboration aims to...
ANNE-ISABELLE CHOUEIRI APPOINTED WPP’S CHIEF TRANSFORMATION OFFICER
WPP has appointed Anne-Isabelle Choueiri (Garcia) as Chief Transformation Officer, tasked with driving the operational transformation underpinning the Elevate28 strategy. She will focus...
WPP ELEVATES KYOKO MATSUSHITA TO LEAD CREATIVE APAC TRANSFORMATION
WPP has appointed Kyoko Matsushita as CEO of WPP Creative APAC, signalling a strategic push towards a streamlined regional leadership model. With extensive...
