UNDERNEAT EXPANDS HORIZONS WITH COOLREST

Underneat has launched CoolRest, its first comfortwear collection beyond shapewear, fronted by Sonam Bajwa. Built around bamboo fabric for breathability and ease, the five‑piece line reframes comfort as a state of mind. Available online and via major marketplaces, CoolRest positions Underneat as a brand embracing everyday moments with innovation and authenticity.

Underneat, the premium solution wear brand co‑founded by creator Kusha Kapila and fashion veteran Vimarsh Razdan, has unveiled CoolRest, its first collection beyond shapewear. The launch marks a significant step in the brand’s evolution, positioning it firmly within the comfortwear category. Actor Sonam Bajwa fronts the campaign, embodying the effortless confidence and authenticity that the collection seeks to celebrate.  

CoolRest is designed for the quieter rhythms of everyday life — lounging, travelling, sleeping, resting or simply doing nothing at all. The campaign reframes comfort not as a reward at the end of a long day, but as a state of being worth embracing from the moment one gets dressed. At the heart of the collection is bamboo fabric, chosen for its breathability, moisture‑wicking and thermoregulating properties. By highlighting bamboo as a superior alternative to cotton, Underneat positions CoolRest as both a lifestyle upgrade and a material innovation.  

The collection comprises five products: a Scoop Bralette, Slip‑on Bra, Briefs, Boy Shorts and Camisole. Each piece is wire‑free and hardware‑free, designed to maximise ease and movement. “With CoolRest, we wanted to start a conversation about comfort as a state of mind, not just a product feature,” said Kapila and Razdan. “The campaign celebrates slowing down, embracing ease and finding comfort in everyday moments. Every element of the collection was designed to support that idea, and Sonam was the perfect partner because she embodies the effortless confidence and authenticity that sit at the heart of CoolRest.”  

The campaign film follows Bajwa through different moments of an ordinary day, weaving the collection seamlessly into everyday scenarios. From quiet pauses to gentle transitions, the narrative underscores the brand’s philosophy that comfort is not incidental but integral to how one experiences life.  

CoolRest is available through Underneat’s website and marketplace partners including Nykaa, Myntra, Amazon and Blinkit. With this launch, Underneat signals its ambition to broaden its footprint in everyday wear, offering consumers a blend of thoughtful design, premium fabric innovation and a philosophy that elevates comfort into a lifestyle choice.