VARUN NAIR JOINS WPP MEDIA AS SENIOR DIRECTOR

WPP Media has appointed Varun Nair as senior director, according to his LinkedIn profile. Based in Mumbai, Nair will lead strategic planning for Godrej Consumer Products. He moves from ZEE5, where he was strategy director, and brings extensive experience from Wavemaker India, BARC India, TAM Media Research and 3rd Wave Media.

WPP Media has strengthened its leadership ranks with the appointment of Varun Nair as senior director, a move confirmed through his LinkedIn career update. Nair, who will be based in Mumbai, is tasked with spearheading strategic planning for the Godrej Consumer Products (GCPL) business, a key account within the agency’s portfolio.  

Nair joins WPP Media from ZEE5, where he served as strategy director. His tenure at the streaming platform saw him shape go-to-market and sales strategies across AVOD and SVOD segments, while also driving pricing and revenue frameworks, monetisation models, performance measurement systems and initiatives in the sports genre. His work at ZEE5 reflected a deep engagement with India’s fast-evolving digital entertainment ecosystem, balancing commercial imperatives with audience growth.  

Prior to ZEE5, Nair spent nearly five years at Wavemaker India, rising to the role of business director. At Wavemaker, he was closely involved in integrated media planning and execution, working with diverse clients to deliver data-driven campaigns and measurable outcomes. His earlier career includes product leadership and business development responsibilities at BARC India, where he contributed to industry-standard audience measurement frameworks. He also held roles at TAM Media Research and 3rd Wave Media, gaining exposure to analytics, research and media innovation.  

Nair’s appointment underscores WPP Media’s intent to deepen its strategic capabilities for GCPL, one of India’s most prominent FMCG players. His blend of experience across digital platforms, media agencies and measurement bodies positions him to bring both analytical rigour and creative insight to the role. For WPP Media, the move signals a continued focus on aligning talent with client priorities in a competitive market.