VITOR HUGO FAVERO OF FCB GLOBAL NAMED ART DIRECTOR OF THE YEAR 2025 AT CANNES LIONS

The 2025 Cannes Lions International Festival of Creativity will continue to celebrate the individuals and teams shaping the global advertising landscape through design, craft, and creative courage.

In a celebration of boundary-pushing creativity and visual storytelling, the Cannes Lions International Festival of Creativity has announced the winners of its Art Directors of the Year 2025 awards. Leading this year’s prestigious list is Vitor Hugo Favero from FCB Global, who earned the top honor for his consistently bold and innovative work that continues to redefine the language of modern advertising.

The recognition underscores Favero’s influence on the global creative landscape, where his designs have not only set benchmarks in artistic excellence but also bridged the gap between imagination and impact. His work at FCB Global is widely celebrated for transforming complex ideas into visually powerful campaigns that connect deeply with audiences across cultures.

The Cannes Lions Art Director of the Year title is awarded to individuals whose work demonstrates outstanding visual craft, originality, and storytelling through design. It is one of the festival’s most respected honors, highlighting the art directors shaping the future of global advertising.

The Top 10 Art Directors of 2025, ranked by their performance across award-winning campaigns and creative impact, include a vibrant mix of talents from across leading agencies worldwide:

1. Vitor Hugo Favero, FCB Global
2. Camille Nizet, Kai West Schlosser, Rohil Borole, Tanvi Phalak – Serviceplan Group, Munich
3. Maud Robaglia, Laura Aondio, Vincent Tavernier – Publicis Conseil
4. Luqman Daud – Ogilvy
5. Chetan Sonar – FCB India
6. Maria Camila Cabra Donoso – VML
7. Fabian Kräkel, Jonas Menze – Serviceplan Group, Munich
8. Alexandra Felbinger, Lukas Plapst – Serviceplan Group, Munich
9. Nick Shay – Ogilvy UK
10. Andres Felipe Diaz Valbuena, Pedro Leon – DDB Latina Puerto Rico

The results reflect the growing diversity and international nature of creative leadership in advertising today. With agencies from Europe, Asia, and Latin America represented prominently, the list showcases how collaboration, cultural insight, and digital innovation continue to drive global storytelling.

Particularly notable is the strong showing from Serviceplan Group, Munich, with multiple art directors—Camille Nizet, Kai West Schlosser, Rohil Borole, Tanvi Phalak, Fabian Kräkel, Jonas Menze, Alexandra Felbinger, and Lukas Plapst—earning recognition for their collective visual brilliance. Their inclusion reaffirms the agency’s reputation as one of Europe’s creative powerhouses.

India also makes a mark on the global creative stage, with Chetan Sonar of FCB India featuring among the top names. His inclusion signals the rise of Indian visual talent in international advertising circuits, especially at a festival known for setting global standards in creativity.

Meanwhile, Publicis Conseil’s trio of Maud Robaglia, Laura Aondio, and Vincent Tavernier showcased the French agency’s distinctive visual sensibilities, merging art direction with emotional storytelling. Ogilvy’s presence on the list—through Luqman Daud and Nick Shay—highlights the network’s enduring strength in balancing design innovation with brand clarity.

The inclusion of Maria Camila Cabra Donoso from VML and the duo Andres Felipe Diaz Valbuena and Pedro Leon from DDB Latina Puerto Rico further underscores the emergence of Latin American voices shaping global aesthetics through culturally rooted, emotionally resonant design narratives.

The 2025 Art Directors of the Year list serves as a reflection of an evolving creative ecosystem—one that prizes originality, diversity, and a fearless approach to visual communication. These artists are not just crafting campaigns; they are redefining how brands speak to a world driven by images, symbols, and emotion.

As Cannes Lions continues to honor creative excellence, this year’s recognition of Vitor Hugo Favero and his contemporaries sends a powerful message: that art direction remains at the heart of advertising’s most transformative ideas. In an age where storytelling spans screens, spaces, and social platforms, their work reminds the industry that great visuals do more than attract—they inspire, challenge, and connect.