WIGGLES TEAM UP WITH MOOGOO TO MAKE BRUSHING FUN

The Wiggles have joined forces with MooGoo’s new Kids Moothpaste to refresh their hit “Brush Your Teeth” video, turning the twice-daily bathroom routine into a fun, musical ritual. With four playful flavours and a 12‑month partnership, the collaboration aims to help parents encourage healthy habits while delighting children nationwide.

The Wiggles are once again proving their ability to transform everyday routines into joyful experiences, this time by partnering with MooGoo to make teeth brushing less of a battle for Australian families. The collaboration centres on a refreshed version of the group’s much‑loved “Brush Your Teeth” video, originally released in 2020 and viewed more than 29 million times. Timed to the recommended two minutes, the song uses music, movement and repetition to encourage children to brush properly from start to finish.  

The partnership marks the launch of MooGoo’s new Kids Moothpaste, a product designed to reflect the brand’s commitment to safe, simple solutions for families. Melody Livingstone, MooGoo’s CEO and a mother herself, says the collaboration unites a familiar routine with a trusted entertainment brand. “Getting children to brush properly for two minutes, twice a day, can feel like an Olympic event,” she explains. “But when The Wiggles talk, children listen. We’re refreshing something children already know, enjoy and learn from, while helping parents turn brushing into a more positive routine.”  

Red Wiggle Simon Pryce echoed the excitement, noting the group’s delight in refreshing the video with MooGoo. “We love hearing from parents about how much this song helps their little ones, and we know that music and repetition can be a powerful way to help families build positive habits,” he said.  

The MooGoo Kids Moothpaste range, priced from $7.50, comes in four flavours designed to appeal to young taste buds: Strawberries & Cream, Vanilla Ice Cream, Watermelon Sherbet and Blueberry Smoothie. Available from participating retailers and online, the product aims to make brushing not only effective but enjoyable.  

The collaboration arrives at a time when The Wiggles continue to dominate the cultural landscape. As Australia’s number one local artist on Spotify for three consecutive years, the group remains a treasured entertainment success story, captivating generations of fans worldwide. Their influence extends beyond the bathroom, with the upcoming arena tour, The Wiggles’ Sparkle! BIG SHOW, set to dazzle audiences across Australia from 24 October. Promising magical worlds of music, colour, lights and sparkle, the tour underscores the group’s enduring ability to connect with families in meaningful ways.  

For MooGoo, the partnership represents a strategic move to align its natural skincare ethos with family‑friendly entertainment. By tapping into The Wiggles’ cultural resonance, the brand hopes to make oral care a routine children look forward to rather than resist.  

The new “Brush Your Teeth” video is available now on The Wiggles’ YouTube channel, with social and landscape formats also released. Parents can find more information about MooGoo Kids Moothpaste through MooGoo’s online store, while details of The Wiggles’ tour dates and new music can be found at thewiggles.com.