ZEENAH VILCASSIM NAMED GLOBAL CMO AT DAILYOBJECTS

DailyObjects has appointed Zeenah Vilcassim as its global chief marketing officer, entrusting her with the brand’s international expansion strategy. Moving from Nothing India, where she was interim marketing director, Vilcassim brings over 17 years of experience across global companies and lifestyle brands to strengthen DailyObjects’ global ambitions.  

DailyObjects has announced the appointment of Zeenah Vilcassim as its global chief marketing officer, a move that underscores the company’s ambition to evolve from a successful India-born lifestyle brand into a global player. Vilcassim will lead the company’s worldwide brand and marketing strategy, building on its strong domestic presence while steering its international growth.  

She joins DailyObjects from Nothing India, where she served as interim marketing director and India CMO. Her career spans more than 17 years, with notable stints at Zomato Live and Bacardi India, among others, giving her a rich background in consumer behaviour, brand-building, and marketing leadership across diverse industries.  

Pankaj Garg, co-founder and CEO of DailyObjects, emphasised the significance of the appointment, stating: “DailyObjects is entering its next chapter. We want to build a brand that means something to people, wherever they are. Zeenah understands consumer behaviour well and has built brands at global companies, at fast-growing businesses and from scratch. She shares our ambition, and I’m excited to build the next phase of DailyObjects with her.”  

Vilcassim echoed this vision, highlighting the company’s strong foundations and distinctive positioning. “DailyObjects has already built the foundations of a truly distinctive lifestyle brand: a strong understanding of contemporary consumers and a clear point of view on how design fits into their daily lives. Pankaj and Saurav’s ambition to take this India-born brand to the world is something DailyObjects is strongly poised to achieve, with both its local relevance and international appeal. I look forward to joining them on the next stage of this journey, making DailyObjects a brand that is meaningful to consumers’ daily lives wherever it goes,” she said.  

Her appointment comes at a pivotal moment for DailyObjects, which has steadily carved out a niche in India’s lifestyle and accessories market by blending design with everyday utility. With Vilcassim at the helm of global marketing, the company aims to translate this resonance into international markets, positioning itself as a brand that speaks to contemporary consumers worldwide.  

The move signals DailyObjects’ intent to compete on a larger stage, leveraging Vilcassim’s expertise in shaping brands that balance local relevance with global appeal. As the company embarks on its next phase, her leadership is expected to play a crucial role in defining how DailyObjects connects with consumers across geographies, reinforcing its identity as a design-led lifestyle brand with international ambitions.