Month: February 2026
OGILVY’S FILM FOR TATA MOTORS CV TURNS ‘BETTER ALWAYS’ INTO A MOVING TRIBUTE TO INDIA’S EVERYDAY PROGRESS
Ogilvy India’s new brand film for Tata Motors Commercial Vehicles translates the company’s ‘Better Always’ philosophy into a people-first narrative of steady national...
BRITANNIA APPOINTS PUNEET DAS AS CMO, SIGNALLING A BOLD NEW CHAPTER FOR ITS BRANDS
Britannia Industries has appointed Puneet Das as Chief Marketing Officer, bringing in a seasoned marketer from Tata Consumer Products with over 24 years...
IKEA INDIA’S NEW PROMISE: WHERE LIFE BEGINS, AND KEEPS BEGINNING, AT HOME
IKEA India introduces a new brand position, It All Starts at Home, reflecting how Indian homes have evolved into multi-purpose spaces shaping daily...
JITENDER DABAS TO LEAD BBDO GROUP AS OMNICOM ADVERTISING INDIA REORDERS ITSELF
Jitender Dabas is set to join Omnicom Advertising India as BBDO Group CEO, exiting Cheil X amid a wider leadership reshuffle triggered by...
WPP RETIRES HOGARTH TO LAUNCH WPP PRODUCTION, UNIFYING 10,000 CREATIVES ON A SINGLE AI-POWERED PLATFORM
WPP is closing Hogarth and replacing it with WPP Production, a new global production engine uniting nearly 10,000 specialists on a single AI-powered...
URSINI RECLAIMS THE SHELF WITH A BOLD IDENTITY ROOTED IN HERITAGE
Italian olive oil and preserved foods brand Ursini has unveiled a redefined visual identity and packaging system that places its historic name at...
INSIGHT MEETS INNOVATION: MANSI GUPTA TAKES CHARGE OF BRAND OPERATIONS AT BRAVE NEW WORLD
Brave New World has appointed Mansi Gupta as Head of Brand Operations, bringing her consumer-first, insight-led approach to the agency’s interactive storytelling. With...
FERRARI’S FIRST EV BEARS THE FINGERPRINTS OF APPLE’S DESIGN LEGENDS
Ferrari’s upcoming electric vehicle, the Luce, is the result of a rare collaboration between Ferrari and LoveFrom, the design studio founded by Jony...
MEENAKSHI C V JOINS HAVAS INDIA AS VICE PRESIDENT – STRATEGY AND PLANNING
Havas India has appointed Meenakshi C V as Vice President – Strategy and Planning. A seasoned brand professional, she announced the move on...
GREATNESS CAN’T BE RUSHED: RAO’S HOMEMADE SHINES AT THE WINTER OLYMPICS
Rao’s Homemade, in partnership with Butler, Shine, Stern & Partners, #MBooth and Spark, launched “Greatness Can’t Be Rushed” during the Winter Olympics. The...
