ITC Sunfeast Fantastik! has launched Choco Meltz, a rich and smooth molten chocolate snack, priced at Rs 5. The product is designed to make indulgence accessible and fun, with a squeezable pack and no cold storage required. Available in select regions, with nationwide rollout expected soon.
ITC’s Sunfeast Fantastik! has launched Choco Meltz, a game-changing molten chocolate snack that’s set to revolutionize the Indian confectionery market. Priced at just Rs 5, this innovative product is designed to make chocolate indulgence more accessible and fun for everyone.
Choco Meltz is a rich and smooth molten chocolate that comes in a convenient, squeezable pack, allowing you to enjoy it straight from the packet or get creative with it – drizzle it on brownies, spread it on parathas or toast, or pour it over ice cream and fruits. The product is a testament to Sunfeast Fantastik!’s focus on innovation and accessibility, aiming to transform everyday moments into indulgent ones.
The brand’s new campaign, conceptualized by FCB Ulka, captures the essence of Choco Meltz through playful TV commercials inspired by ‘Yum to Yummy’ moments. The ads depict heartwarming scenarios of siblings sharing a secret treat, friends sneaking a taste, and a mother-child duo enjoying Choco Meltz with various foods.
“Sunfeast Fantastik! Choco Meltz is about democratizing indulgence and making it accessible to everyone in India,” says Anuj Bansal, VP & Head of Marketing, Confectionary, Chocolates and Coffee, Foods Division, ITC Limited. “It’s a revolutionary molten product that doesn’t need cold storage and can be used on bread, roti, paratha, fruits, milk, and more”.
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