FTA Global, a dynamic force in the new-age marketing ecosystem, has announced key additions to its leadership team as part of its aggressive growth roadmap. The company has appointed Yatin Bhasin as Vice President – Sales & Marketing, and Tasneem Calcuttawala as Vice President – Operations & Delivery.
Both executives bring over 15 years of diverse industry experience, and their appointments mark a significant step toward scaling FTA Global’s operational capabilities and market footprint. Their leadership will be pivotal in aligning cross-functional teams to execute the company’s strategic vision with speed, precision, and innovation.
Driving Commercial Growth and Strategic Partnerships
Yatin Bhasin joins FTA Global with a strong legacy of driving sales transformation and business development across leading firms including NP Digital and Denave. In his new role, he will lead revenue acceleration, strengthen the company’s go-to-market strategies, and cultivate high-impact partnerships to deepen market reach and fuel sustainable growth.
Enhancing Operational Excellence and Client Delivery
Tasneem Calcuttawala, an accomplished operations leader, brings valuable expertise from her leadership tenures at Google, Reed Pacific Media, and NP Digital India. At FTA Global, she will head end-to-end operations and delivery, with a focus on enhancing process efficiency, client satisfaction, and solution scalability as the company continues to expand.
These strategic hires reflect FTA Global’s commitment to building a future-ready leadership team capable of navigating the fast-evolving marketing technology landscape. With Yatin and Tasneem at the helm of critical business functions, the company is well-positioned to accelerate growth and solidify its standing as a market leader.
Speaking on the leadership appointments, Senthil Kumar Hariram, Founder & Managing Director, FTA Global, said, “Bringing in senior leaders like Yatin and Tasneem signals our strong commitment to building a future-ready organization. Their combined experience and passion for innovation will be invaluable as we scale our offerings and footprint. Our early successes reflect the strength of our vision, and we’re poised for even greater achievements ahead.”
“The opportunity to shape FTA Global’s go-to-market strategy and contribute to a high-growth environment with such a dynamic vision is incredibly exciting. I look forward to working with the team to drive strategic partnerships and measurable business impact,” said Yatin Bhasin.
Commenting on her new role, Tasneem Calcuttawala, said, “FTA Global represents the future of marketing execution, and I am excited to lead the operations and delivery functions at a time when the company is poised for exponential growth. We are building systems that enable both scale and excellence.”
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