NETFLIX LAUNCHES EYELINE STUDIOS IN HYDERABAD, STRENGTHENING INDIA’S CREATIVE TECHNOLOGY AMBITIONS

Netflix has launched Eyeline Studios in Hyderabad, expanding its global visual effects network and reinforcing India’s growing Animation, Visual Effects, Gaming and Comics ecosystem. The move, alongside plans for a new Indian Institute of Creative Technologies campus, is expected to boost skills development, global collaboration and employment in the creative economy.

Netflix has launched its global production and innovation hub, Eyeline Studios, in Hyderabad, signalling a major step in strengthening India’s rapidly expanding Animation, Visual Effects, Gaming and Comics (AVGC) ecosystem and deepening the country’s role in international digital production.

The new facility, spanning around 32,000 square feet, is equipped with advanced visual effects and virtual production technologies supported by hybrid cloud infrastructure. Designed to support high-end visual storytelling, the Hyderabad studio will operate as part of Eyeline Studios’ global network, which includes centres in Los Angeles, Vancouver, Seoul and London.

The launch event was attended by Telangana Chief Minister Anumula Revanth Reddy, Secretary in the Ministry of Information and Broadcasting Sanjay Jaju, Eyeline Studios Chief Executive Jeff Shapiro and actor-producer Rana Daggubati, reflecting the growing collaboration between government, global studios and India’s film industry.

The establishment of the studio is expected to reinforce India’s position in global visual effects pipelines, while also encouraging the adoption of advanced production technologies and strengthening connections with international content creators.

Speaking at the launch, Mr Reddy said Hyderabad had emerged as a dynamic centre where creativity, technology and global talent intersect. He noted that initiatives such as Eyeline Studios would further enhance the city’s reputation as a leading hub for film, technology and the AVGC sector. He expressed confidence that the collaboration would support the development of a globally competitive creative ecosystem and create new opportunities for storytellers and digital artists from Hyderabad.

Officials also highlighted the role of policy support and skill development in shaping India’s growing creative technology sector. Mr Jaju said the country’s rich storytelling tradition combined with expanding technological capabilities was driving growth in the entertainment industry.

He noted that Hyderabad already hosts several global studios and possesses a strong legacy in animation and visual effects. The upcoming campus of the Indian Institute of Creative Technologies (IICT) in the city, he said, would further strengthen skilling and capacity building in creative technology.

Mr Jaju also referred to the government’s broader push to expand the creative economy. He said that during last year’s WAVES initiative, Prime Minister Narendra Modi had emphasised the importance of the “Orange Economy”, which focuses on creative and cultural industries. As part of that push, the government has announced plans to establish 15,000 content creator laboratories across the country, an initiative expected to generate around two million jobs.

Telangana’s Minister for IT, Electronics and Communications, Industries and Commerce, D. Sridhar Babu, said the state government was actively strengthening skill development initiatives to build a robust talent pool in animation, visual effects and related creative technologies. With rapid technological advances and growing industry participation, he added, Hyderabad was well positioned to become a global hub for storytelling and creative innovation.

For Netflix’s Eyeline Studios, the Hyderabad expansion reflects a long-term investment in India’s creative workforce. Mr Shapiro said India had long played a significant role in the global visual effects industry due to its strong base of creative and technical talent. Hyderabad’s established technology ecosystem and vibrant film culture, he noted, made it an ideal location for building capabilities that contribute to global visual storytelling.

Actor and producer Rana Daggubati said Hyderabad’s film and creative industries had expanded significantly over the past two decades. He said the arrival of Eyeline Studios would further energise the city’s creative landscape and provide new avenues for artists, technicians and storytellers to engage with global productions.

As international studios increasingly seek talent and innovation beyond traditional production centres, Hyderabad’s growing creative technology ecosystem appears poised to play an expanding role in the future of global entertainment.