JIM BEAM BRINGS BOURBON SPIRIT TO U.S. SOCCER

Jim Beam, the world’s number one bourbon, has become the Official Spirits Partner of the U.S. Soccer Federation, launching its “Home Field Advantage” campaign with legendary goalkeeper Tim Howard. The initiative celebrates the energy of fandom across bars, barbeques and neighbourhood gatherings, alongside a limited-edition Jim Beam x USSF bottle.  

Jim Beam is raising a toast to sports passion and community pride as it steps onto the pitch with the U.S. Soccer Federation. The bourbon giant has unveiled its latest campaign, “Home Field Advantage”, designed to spotlight the places and people that fuel the game beyond the stadium.  

Fronted by Tim Howard, one of U.S. soccer’s most iconic figures, the campaign captures the heartbeat of fandom: the cheers in local bars, the camaraderie of backyard barbeques, and the shared rituals that unite supporters across the country. By celebrating these everyday moments, Jim Beam positions itself as more than a drink—it becomes part of the cultural fabric of soccer enthusiasm.  

The partnership also introduces a limited-edition Jim Beam x USSF bottle, giving fans a tangible way to showcase their pride throughout the tournament season. This collector’s release blends the brand’s heritage with the spirit of American soccer, offering a keepsake that resonates with both bourbon lovers and football devotees.  

For Jim Beam, the collaboration underscores its commitment to bringing people together through shared experiences. By aligning with the U.S. Soccer Federation, the brand taps into a growing wave of national pride and sporting energy, ensuring that every toast carries the flavour of victory, unity and celebration.