MONSTER MAYHEM MEETS SAFE SEX IN FOUR SEASONS CONDOMS’ AI-POWERED GEN Z CAMPAIGN

Independent agency Emotive and AI production studio AiCandy Australia have launched a provocative new campaign for Four Seasons Naked Condoms, using cinematic monster storytelling to confront rising Sexually Transmitted Infection (STI) rates among Gen Z Australians. Built for Snapchat and social feeds, the campaign blends humour, horror and AI-powered creativity to spark conversations around safe sex.

Rising sexually transmitted infection rates among young Australians have inspired a bold new creative response, as independent agency Emotive and AI film production specialists AiCandy Australia unveil an ambitious campaign for Four Seasons Naked Condoms that turns unsafe sex into cinematic chaos.

Titled The Rise of the STIs, the campaign abandons the familiar tone of traditional public health advertising in favour of spectacle, humour and entertainment. Rather than relying on statistics and cautionary messaging alone, the work transforms sexually transmitted infections into grotesque movie monsters rampaging through the real world, making the risks of unprotected sex impossible to ignore.

The campaign arrives at a time of mounting concern over sexual health among younger Australians. According to figures from the Kirby Institute, more than 101,000 chlamydia cases were recorded across Australia in 2024, with around half affecting people aged between 20 and 29. Gonorrhoea infections have also continued to rise. Meanwhile, research from La Trobe University found that more than half of young Australians did not use a condom the last time they had sex.

“In general practice we see young patients presenting with sexually transmitted infections every single day,” said Dr Lucy Herron of Coogee Beach Doctors. “Chlamydia is very common and often has no symptoms, but can lead to serious complications, including infertility, if not detected early.”

Directed by AiCandy’s filmmaking duo Too Short For Modelling, the hero film begins with an ordinary intimate encounter between two young adults before spiralling into apocalyptic absurdity. A casual decision not to use a condom unleashes monstrous consequences, including a giant baby kaiju and terrifying incarnations of gonorrhoea, chlamydia and syphilis tearing through city streets and smashing buildings.

For Michael Porter, the campaign reflects the need for a new approach to sexual health messaging. “STI rates are rising, particularly among young Australians, and traditional messaging isn’t cutting through,” he said. “We needed to create something people would actually engage with, using entertainment to make the risks feel real, not abstract.”

The campaign has been designed specifically for social media culture rather than adapted from traditional advertising formats. Gavin McLeod explained that the creative team conceived the project as a social-first experience from the outset.

“We didn’t want to make a film and then cut it down for social,” he said. “The whole thing was built to exist in feeds from the start.”

Alongside the main film, Emotive’s specialist AI production team created short-form extensions intended not only to raise awareness but also encourage direct action. The campaign will evolve publicly as the monstrous STI characters respond to audience comments online, turning user interaction into an extension of the storytelling itself.

The project also highlights the growing influence of AI-driven production in commercial storytelling. Emotive worked closely with AiCandy to explore how emerging AI filmmaking techniques could create a cinematic world that would have been prohibitively complex and expensive using conventional methods.

Kent Boswell described the work as “a brilliant creative fusion” combining human storytelling craft with AI-enabled scale and speed. “AI allowed us all to think big and move fast, but at its core this is an epic, human-crafted idea shaped through performance, cinematic scale and obsessive attention to detail,” he said.

For Simon Joyce, the campaign demonstrates how creativity can play a role in addressing serious social issues, provided audiences are willing to engage with it. “When the issue is serious, earning attention is what allows the message to land,” he said. “That’s why the idea had to entertain first, to open the door to a more serious conversation.”

The campaign rollout is being led on Snapchat, supported by influencer partnerships and PR activity. Ryan Ferguson said the platform was a natural fit for a campaign aimed at Gen Z audiences.

“Snapchat is how Gen Z communicates, making it a natural home for ideas that spark participation as much as attention,” he said. “By blending storytelling with interaction, the work isn’t just watched, it becomes part of culture.”

For Four Seasons Condoms, the campaign marks a significant shift in tone and ambition, moving beyond its longstanding reputation for reliability into a more culturally engaged role, one focused on reshaping how younger audiences think and talk about sex, safety and confidence.