BBH INDIA STRIKES GOLD AT BRAND DISRUPTION AWARDS

BBH India has won two Golds and one Silver at the ET BrandEquity Brand Disruption Awards 2026 for its bold campaigns with Škoda Auto India. The recognition underscores the agency’s disruptive storytelling, with “Fans, Not Owners” and “Octavia RS: Heartbreak” leading the charge.

BBH India has reinforced its reputation for daring creativity by clinching three honours at the ET BrandEquity Brand Disruption Awards 2026. The agency’s collaboration with Škoda Auto India delivered standout wins, including two Golds and one Silver, celebrating campaigns that challenged conventions and redefined automotive brand storytelling.  

The Gold for Most Disruptive Automobile Brand went to Škoda’s “Fans, Not Owners” initiative, a campaign that shifted focus from traditional ownership to emotional connection, positioning the brand as a cultural symbol rather than just a carmaker. The same campaign also secured Silver in Most Disruptive Brand Building Approach, highlighting its layered impact on consumer perception and engagement.  

Meanwhile, the Gold for Disruptive Campaign of the Year was awarded to “Octavia RS: Heartbreak,” a narrative-driven piece that blended passion, nostalgia, and disruption to resonate deeply with audiences. Both campaigns exemplify BBH India’s ability to craft stories that transcend product marketing, tapping into cultural currents and emotional resonance.  

The wins reflect not only creative ingenuity but also the strength of partnership between BBH India and Škoda Auto India. The agency expressed pride in its teams and gratitude to Škoda for embracing bold, disruptive storytelling. Together, they have set benchmarks for how automotive brands can break through cluttered markets with campaigns that spark conversation and cultivate loyalty beyond ownership.  

These accolades reinforce BBH India’s standing as a creative powerhouse in India’s advertising landscape, while also spotlighting Škoda Auto India’s willingness to embrace unconventional narratives. The recognition at the Brand Disruption Awards signals a broader shift in automotive marketing, where emotional storytelling and cultural relevance are becoming as critical as product innovation.