ESALA HERATH JOINS SINGER SRI LANKA AS SENIOR BRAND MANAGER

Esala Herath has taken on the role of Senior Brand Manager – Refrigerators & Air Conditioners at Singer Sri Lanka PLC. His appointment underscores the company’s continued focus on strengthening its diversified portfolio. Singer, present in Sri Lanka since 1877, remains a household name with unmatched reach and multi-brand strategy.  

Singer Sri Lanka PLC has welcomed Esala Herath into its leadership ranks as Senior Brand Manager for Refrigerators and Air Conditioners, marking a significant addition to the company’s brand management team. Herath announced his new role with the company, which has been a cornerstone of Sri Lankan households for nearly 150 years, through a professional update.  

Singer’s journey in Sri Lanka began in 1877, when the first Singer sewing machines were sold at a Colombo store. Over the decades, the brand has evolved from its iconic sewing machine heritage into a diversified enterprise with a strong presence across the island. Today, Singer Sri Lanka PLC stands as a member of the worldwide Singer franchise, combining global recognition with deep local trust.  

The company’s product portfolio has expanded far beyond its original offering, embracing a multi-brand strategy that integrates leading international marques alongside Singer’s own products. This approach has enabled Singer to maintain its relevance across generations, offering solutions that span household appliances, industrial equipment, and even financial services. Refrigerators and air conditioners, categories now under Herath’s stewardship, are central to Singer’s household portfolio, reflecting the company’s commitment to meeting evolving consumer needs in comfort, convenience, and lifestyle.  

Herath’s appointment comes at a time when Sri Lanka’s consumer market is increasingly shaped by demand for energy-efficient, technologically advanced appliances. As Senior Brand Manager, he will be tasked with driving growth in these categories, ensuring Singer continues to deliver products that resonate with modern households while maintaining the brand’s legacy of reliability. His role will involve not only managing brand positioning but also aligning product strategies with Singer’s broader vision of innovation and accessibility.  

Singer’s enduring success lies in its ability to adapt while staying true to its heritage. From the sewing machine that became a symbol of craftsmanship to the wide range of appliances that define contemporary living, the company has consistently balanced tradition with progress. Herath’s entry into the leadership team reinforces this trajectory, as Singer continues to invest in talent capable of steering its diverse portfolio in a competitive marketplace.  

With its unmatched retail presence across Sri Lanka and a reputation built on trust, Singer remains a household name synonymous with quality and service. The addition of Herath to its management team signals a renewed focus on strengthening key product categories, ensuring the company’s relevance in both heritage and modernity.