HENNESSY UNVEILS VERY SPECIAL COCKTAILS IN THE US

Hennessy has launched Hennessy Very Special Cocktails in the US, a ready-to-serve collection featuring Henny-Rita, Henny Berry and Henny Iced Tea. Crafted by Master Blender Renaud Fillioux de Gironde, the range blends heritage with modern lifestyles, supported by the “Henny Season” campaign starring Quenlin Blackwell, Salem Mitchell and Michael Cimino.

Hennessy has introduced Hennessy Very Special Cocktails, a new ready-to-serve collection crafted with Hennessy Very Special cognac, offering a modern and effortless way to enjoy the Maison’s iconic spirit. Launched this June and available exclusively in the United States, the range features three signature serves: Henny-Rita, Henny Berry and Henny Iced Tea.  

Developed under the guidance of Master Blender Renaud Fillioux de Gironde, each cocktail highlights the versatility of Hennessy Very Special, designed to be chilled, poured and shared in life’s spontaneous moments. The collection reflects a contemporary expression of the Maison’s heritage, blending tradition with innovation to meet the demands of today’s lifestyles.  

The launch is supported by the campaign “Henny Season”, brought to life by creator Quenlin Blackwell, model Salem Mitchell and actor-musician Michael Cimino. Each personality embodies the spirit of the collection in their own way, connecting Hennessy to a new generation of consumers through culture, entertainment and social occasions.  

With this move, Hennessy enters one of the fastest-growing segments of the beverage alcohol industry, positioning its ready-to-serve cocktails as premium, bar-quality offerings that combine convenience with authenticity. The collection underscores the Maison’s ability to adapt to evolving consumer preferences while staying true to its legacy of craftsmanship and excellence.  

By offering a vibrant and accessible way to enjoy cognac, Hennessy Very Special Cocktails mark a new chapter for the brand, designed for connection, celebration and the energy of spontaneous moments.