HANSA NIGAM PROMOTED TO CHIEF MARKETING OFFICER AT VIRGIO

Hansa Nigam has been promoted to Chief Marketing Officer at VIRGIO, marking a significant milestone in her career. Having led the brand’s marketing since 2023, she brings experience from Glance, OnePlus and The Glitch. Nigam expressed gratitude to VIRGIO’s leadership as the company embarks on its next phase of growth.

VIRGIO has announced the promotion of Hansa Nigam to Chief Marketing Officer, a move that underscores the brand’s commitment to strengthening its leadership as it enters a new chapter of growth. Nigam, who joined VIRGIO in 2023, has been instrumental in shaping the company’s marketing function, driving campaigns that have resonated with audiences and reinforced the brand’s positioning in a competitive landscape.  

Her elevation to CMO is the latest milestone in a career defined by versatility and impact across some of India’s most dynamic consumer and creative businesses. Prior to VIRGIO, Nigam held senior marketing and growth roles at Glance, OnePlus and The Glitch, where she honed her expertise in brand building, digital innovation and consumer engagement. These experiences have equipped her with a deep understanding of how to craft narratives that connect with diverse audiences while delivering measurable business outcomes.  

In a LinkedIn post announcing the promotion, Nigam described the role as one she had aspired to for years. She expressed heartfelt gratitude to the team and leadership at VIRGIO, acknowledging their support and collaboration in enabling her journey. Her words reflected both personal ambition and a collective vision, as she emphasised the importance of teamwork in driving the brand forward.  

Nigam’s appointment comes at a pivotal time for VIRGIO, which is positioning itself for accelerated growth in an evolving market. As consumer expectations shift and digital ecosystems expand, the company is focused on building campaigns that not only scale but also create cultural resonance. Nigam’s track record of blending creativity with strategic insight makes her well-placed to lead this effort, ensuring VIRGIO remains relevant and distinctive in the eyes of its audience.  

Industry observers note that her promotion signals VIRGIO’s intent to invest in leadership that can balance innovation with execution. With her background spanning technology, entertainment and creative agencies, Nigam embodies a new generation of marketing leaders who are adept at navigating the intersection of culture, content and commerce.  

As she steps into the role of Chief Marketing Officer, Nigam is expected to spearhead initiatives that deepen VIRGIO’s engagement with consumers, strengthen its brand equity and unlock new avenues for growth. Her journey reflects not only personal achievement but also the broader evolution of marketing leadership in India’s fast-changing business environment.