MYNTRA EXPANDS DESIGUAL PARTNERSHIP WITH APPAREL LAUNCH

Myntra has broadened its collaboration with Barcelona-based fashion brand Desigual by introducing its apparel collection in India. Following last year’s accessories launch, the new range of 90 styles spans dresses, denim, and jackets. The move strengthens Desigual’s visibility in India, tapping Myntra’s 75 million monthly users and growing demand for international fashion.

Fashion e-commerce giant Myntra has taken another step to strengthen its international portfolio by expanding its partnership with the Barcelona-based fashion brand Desigual. After debuting Desigual’s accessories, handbags and backpacks on its platform last year, Myntra has now introduced the brand’s apparel collection, marking a significant phase in Desigual’s India expansion strategy.  

The newly launched collection features 90 styles across Desigual’s core categories, including dresses, denim and jackets. True to the brand’s distinctive identity, the range showcases colourful silhouettes, statement denim, graphic knitwear and expressive outerwear, reflecting its bold and eclectic design language. With this move, Desigual aims to deepen its visibility in India and connect with digitally engaged consumers seeking international fashion labels.  

Leveraging Myntra’s extensive reach of more than 75 million monthly active users, the brand expects to build stronger resonance among shoppers who are increasingly drawn to global fashion. Seasonal collections are also planned throughout the year, broadening Desigual’s product portfolio and reinforcing its commitment to the Indian market.  

Venu Nair, Chief of Strategic Partnerships and Omnichannel at Myntra, highlighted the momentum behind the collaboration. “The encouraging response to Desigual’s accessories on our platform demonstrates the Indian consumer’s growing appetite for design-led international fashion. India has emerged as one of the world’s most dynamic fashion markets, and Myntra is uniquely positioned to enable iconic global brands like Desigual to tap into this massive opportunity and strategically scale their presence. The expansion into the brand’s apparel collection reinforces our commitment to scaling international brands in India, leveraging our deep market insights and extensive reach to build discovery, aspiration, and long-term growth across the country.”  

The launch comes at a time when demand for international brands on Myntra continues to rise across India. Notably, Tier II cities account for 45 percent of demand for global fashion labels on the platform, underscoring the growing appetite for premium international styles beyond metropolitan markets. This trend reflects the evolving aspirations of consumers across diverse geographies, who are increasingly embracing global fashion narratives.  

Myntra’s portfolio currently includes more than 500 international brands, catering to a wide spectrum of consumers across premium, trend-led and accessible luxury categories. The addition of Desigual’s apparel strengthens this offering, positioning Myntra as a gateway for global fashion in India.  

As Desigual builds its presence in the country, the partnership with Myntra signals a broader shift in India’s fashion landscape, where international brands are finding fertile ground to grow. With its vibrant designs and Myntra’s expansive digital reach, Desigual’s apparel launch is poised to capture the imagination of Indian consumers and carve a distinctive niche in the market.