ALCOBREW TWISTS TRADITION WITH MINTY JAMUN VODKA

Alcobrew Distilleries India Limited has launched One More Next Vodka – Twisty Minty Jamun, blending jamun’s tartness with mint freshness. Following the success of its Cranberry variant, the flavour targets younger urban consumers and launches in Uttar Pradesh and Haryana, with expansion into Punjab and Chandigarh planned.

Alcobrew Distilleries India Limited, makers of One More Vodka, has unveiled One More Next Vodka – Twisty Minty Jamun, the latest entrant in its One More Next range. Building on the success of its Cranberry variant, the launch underscores Alcobrew’s commitment to flavour innovation rooted in Indian taste preferences.  

Twisty Minty Jamun blends the tart, earthy character of jamun with a refreshing mint note, creating a distinct profile designed for both neat sipping and cocktail versatility. Positioned to appeal to younger, urban consumers engaged with cocktail culture and home mixology, the variant requires minimal additions to mix well, making it suitable for on-premise and at-home occasions alike.  

Ashutosh Rajput, Chief Operating Officer, explained, “With Twisty Minty Jamun, we wanted to build a flavour around a taste Indian consumers already know. Flavour has become a key differentiator in the category, particularly among younger, urban consumers. One More Next was created to compete in this space. Cranberry established the range’s positioning; Twisty Minty Jamun extends it with a flavour built specifically around Indian taste memory.”  

Targeting vodka drinkers aged 25 to 40 in urban and semi-urban markets, the new variant emphasises flavour distinctiveness and brand identity over price sensitivity. It retains the established One More Next design system, including bottle silhouette, tube packaging, logotype, and the brand’s signature mascot, ensuring continuity across the range.  

The launch begins in Uttar Pradesh and Haryana, where the One More portfolio already enjoys strong consumer traction, with expansion into Punjab and Chandigarh planned in the coming months. Under the leadership of Romesh Pandita, Chairman and Managing Director, Alcobrew continues to invest in flavour-led innovation, signalling its intent to strengthen its position in India’s evolving vodka landscape.