GODREJ CONSUMER PRODUCTS EXPANDS PARK AVENUE FRAGRANCE RANGE WITH ‘FOR HER’ EAU DE PARFUM

Godrej Consumer Products has broadened its Park Avenue fragrance portfolio with the launch of ‘For Her’ Eau De Parfum, marking its entry into the women’s perfume category. Featuring four variants—Poise, Grace, Verve and Allure—the range caters to India’s growing demand for premium fragrances, reflecting evolving lifestyles and gifting preferences.

Godrej Consumer Products has announced a significant expansion of its Park Avenue fragrance line, unveiling ‘For Her’ Eau De Parfum as the brand’s first dedicated women’s perfume collection. Long recognised for its men’s grooming and fragrance offerings, Park Avenue is now stepping into the women’s category with a range designed to meet the rising demand for premium scents among female consumers in India.

The new collection introduces four distinct Eau De Parfum variants—Poise, Grace, Verve and Allure—each crafted to deliver a unique olfactory journey. From fresh and floral notes to spicy and warm woody accords, the fragrances are tailored to suit diverse moods and occasions. The brand positions the range as versatile, complementing the modern woman’s lifestyle across professional settings, social evenings, personal celebrations and everyday moments.

Industry insights highlight the strategic timing of this launch. According to IMARC, India’s perfume market was valued at USD 1,250 million in 2025, with women accounting for 52 per cent of the segment. By entering this space, Park Avenue is not only diversifying its portfolio but also tapping into a consumer base that is driving growth in the fragrance industry. The move signals a milestone in the brand’s trajectory, expanding beyond its established legacy in men’s grooming.

The Park Avenue for Her range also positions itself as an elegant gifting choice, appealing to consumers seeking indulgent yet accessible options for special occasions. With its emphasis on long-lasting notes and thoughtfully curated blends, the collection reflects Godrej Consumer Products’ ambition to strengthen its presence in the premium fragrance market.

By aligning with evolving consumer preferences and lifestyles, Park Avenue’s entry into women’s perfumes underscores the brand’s intent to remain relevant and competitive in India’s dynamic retail landscape. The launch of ‘For Her’ not only broadens the brand’s reach but also reinforces its commitment to innovation and inclusivity in fragrance.