ASB BANK AND DROGA5 ANZ LAUNCH CAMPAIGN TO GET KIWI KIDS MOVING

ASB Bank, in partnership with Athletics New Zealand and creative agency Droga5 ANZ, has unveiled a campaign to help 100,000 Kiwi children access sport. Through the ‘Run Jump Throw’ and ‘Get Set Go’ programmes, the initiative aims to build confidence, participation and lifelong healthy habits among young New Zealanders.

ASB Bank has joined forces with Athletics New Zealand and Droga5 ANZ to launch a campaign designed to transform the way Kiwi children engage with sport. With a bold mission to help 100,000 young people access athletics, the initiative is centred on two flagship programmes: ‘Run Jump Throw’ and ‘Get Set Go’.  

The campaign reflects ASB’s commitment to community wellbeing, recognising that sport is not only about competition but also about fostering resilience, teamwork and confidence. By investing in grassroots participation, the bank aims to remove barriers that prevent children from experiencing the benefits of physical activity, particularly those from communities where access to organised sport can be limited.  

‘Run Jump Throw’ introduces children to the fundamentals of athletics in a fun and inclusive way, teaching essential skills that underpin all sports. Meanwhile, ‘Get Set Go’ focuses on younger participants, providing structured activities that encourage movement, coordination and enjoyment. Together, the programmes are designed to create a pathway that nurtures lifelong engagement with physical activity.  

Droga5 ANZ’s creative approach ensures the campaign resonates with families and schools, positioning athletics as accessible and inspiring rather than intimidating. The storytelling highlights the joy of participation, with imagery and messaging that celebrate diversity and inclusivity. Athletics New Zealand’s involvement brings credibility and expertise, ensuring the programmes are delivered to the highest standards while reaching communities nationwide.  

The initiative comes at a time when concerns about declining youth participation in sport are growing. Research has shown that children who engage in regular physical activity are more likely to develop healthier habits, improved social skills and stronger academic outcomes. By setting a target of 100,000 participants, ASB Bank is signalling its ambition to make a tangible impact on the next generation.  

The campaign also underscores the role of corporate partnerships in addressing social challenges. By aligning with Athletics New Zealand, ASB is leveraging its resources to support a cause that extends beyond banking, reinforcing its identity as a community-focused institution. Droga5 ANZ’s involvement adds creative strength, ensuring the message is compelling enough to inspire both children and parents to get involved.  

As the campaign rolls out, schools, clubs and families across New Zealand will be encouraged to take part, with the promise of accessible, enjoyable and confidence-building experiences for children. For ASB Bank, the initiative is more than a sponsorship; it is a statement of belief in the power of sport to shape healthier, happier futures for Kiwi kids.