Aitken Spence Hotels has promoted Manujaya Fernando to General Manager – Sales & Marketing for its Maldives portfolio, overseeing Adaaran Resorts and Heritance Aarah. A seasoned Sri Lankan hospitality professional, Fernando brings global experience, academic credentials and a proven track record in expanding brand presence and commercial performance.
Aitken Spence Hotels has announced the promotion of Manujaya Fernando as General Manager – Sales & Marketing for its Maldives portfolio, entrusting him with leading the commercial strategy for Adaaran Resorts and Heritance Aarah. Fernando steps into the role after serving as Deputy General Manager – Sales & Marketing, where he was instrumental in expanding the global footprint of the brands, strengthening partnerships with international travel operators and enhancing commercial performance across key source markets.
Fernando’s career reflects a blend of international exposure and strategic insight. A seasoned Sri Lankan hospitality professional, he has travelled to more than 52 countries, gaining valuable perspectives on evolving traveller preferences, cultural diversity and global tourism trends. These experiences have informed innovative marketing strategies and customer-focused initiatives that have strengthened the competitive positioning of Adaaran Resorts and Heritance Aarah in the global hospitality landscape.
Academically, Fernando holds an MBA from the Australian Institute of Business and is a Chartered Marketer. He is also a Member of the Chartered Institute of Marketing (MCIM UK) and certified by CMA Australia, underscoring his strong professional foundation. His appointment signals Aitken Spence Hotels’ commitment to leveraging both international expertise and local insight to drive growth in the Maldives, a market that continues to attract discerning travellers worldwide.
With his new responsibilities, Fernando is expected to further elevate the commercial strategy of Adaaran Resorts and Heritance Aarah, ensuring that the brands remain competitive and relevant in a dynamic tourism environment. His leadership combines academic rigour, global exposure and a deep understanding of hospitality, positioning him to deliver sustainable growth and strengthen the Maldives portfolio’s international appeal.
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