7UP MOJITO GETS A SUMMER CHILL MAKEOVER

PepsiCo has unveiled a fresh design for 7UP Mojito, blending icy textures, bold colours, and playful illustrations. The new look aims to capture the coolness of summer, turning up the chill factor while awakening the senses. The design reflects PepsiCo’s creative push to energise seasonal beverage experiences.  

PepsiCo has introduced a striking new design for its 7UP Mojito flavour, positioning the drink as a refreshing companion for the summer season. The creative concept, titled Designed with Love, is built around the idea of “Cool as ice summer!” and seeks to visually embody the crisp, invigorating qualities of the beverage.  

The design employs icy textures that evoke the chill of a Mojito served straight from the freezer, paired with contrasting colours that heighten visual impact. Playful illustrations add a sense of spontaneity and fun, ensuring the packaging resonates with consumers looking for light-hearted refreshment during the warmer months. By blending these elements, PepsiCo has crafted a visual identity that is both distinctive and sensorial, aiming to awaken the senses before the first sip.  

This latest design initiative reflects PepsiCo’s ongoing commitment to innovation in the soft drinks category, particularly through packaging that enhances consumer engagement. The Mojito flavour, already popular for its minty zest and cooling character, is now amplified by a design that mirrors its personality. The use of bold, contrasting colours ensures strong shelf presence, while the icy motifs reinforce the product’s promise of refreshment.  

The campaign, promoted under the hashtags #PepsiCoDesign and #7UP, underscores the brand’s strategy of blending creativity with consumer appeal. By avoiding literal fruit cues and instead focusing on textures and illustrations, the design breaks away from conventional soda packaging tropes. This approach positions 7UP Mojito as a premium yet playful option, appealing to younger audiences who value both style and substance in their beverage choices.  

PepsiCo’s design philosophy here is clear: packaging is not just a container but a storytelling device. The Mojito’s new look tells a story of coolness, vibrancy and summer fun, aligning with the brand’s broader ambition to create memorable, sensorial experiences. In a competitive soft drinks market, where visual differentiation is key, this design helps 7UP Mojito stand out while reinforcing its identity as a flavour that refreshes and excites.  

As the summer season unfolds, the refreshed 7UP Mojito design is set to capture attention across retail shelves and social media feeds alike. By marrying icy textures with playful artistry, PepsiCo has created a design that not only reflects the drink’s cooling qualities but also elevates its cultural relevance as a stylish, seasonal refreshment.