RAJ NAYAK APPOINTED CHAIRMAN & MANAGING DIRECTOR OF YAAP

Yaap Digital Limited has appointed Raj Nayak as Chairman & Managing Director following the sudden passing of its founder Dr Atul Hegde on 7 July 2026. Hegde’s vision shaped YAAP into a technology-led, digital-first marketing organisation. Nayak’s appointment signals continuity and commitment to the company’s innovation-driven future.

Yaap Digital Limited has announced the appointment of Raj Nayak as its new Chairman and Managing Director, a decision that comes in the wake of the untimely demise of its founder, Dr Atul Hegde, on 7 July 2026. The announcement marks a significant moment in the company’s journey, balancing the weight of loss with the responsibility of carrying forward a legacy built on innovation and entrepreneurial spirit.  

Dr Hegde was more than the founder of YAAP; he was the architect of its vision. His leadership transformed the company into a technology-led, digital-first marketing organisation that consistently pushed boundaries in creativity and client value. Known for his entrepreneurial mindset and commitment to building meaningful solutions, Hegde established a culture that prized innovation, collaboration and resilience. His passing leaves an irreplaceable void, but the foundations he laid continue to guide the organisation.  

Raj Nayak’s appointment reflects YAAP’s determination to honour that legacy while charting a course for the future. A seasoned leader with deep experience in media and marketing, Nayak is expected to provide both stability and fresh perspective at a time when the company is poised for further growth. His leadership will be critical in sustaining the momentum YAAP has built under Hegde’s stewardship, ensuring that the company remains at the forefront of digital transformation and marketing innovation.  

The company emphasised that while the loss of Dr Hegde is deeply felt across the organisation and industry, the strong leadership team, culture and strategic direction he established provide a solid foundation for continuity. With Nayak at the helm, YAAP aims to reinforce its position as a trusted partner for clients navigating the complexities of a rapidly evolving digital landscape.  

The appointment also underscores the resilience of YAAP’s organisational ethos. By combining the entrepreneurial DNA instilled by its founder with the seasoned leadership of Nayak, the company is signalling its readiness to embrace the next chapter of growth. In doing so, it seeks not only to preserve the values that defined its past but also to expand its impact in shaping the future of marketing and communications.