RUNNIT LAUNCHES AI-NATIVE OPERATIONS PLATFORM FOR MARKETING TEAMS

Australian technology company Runnit has unveiled an AI-native operations platform designed for marketing teams and creative agencies. Moving beyond content generation, the system automates planning, streamlines workflows and improves efficiency by leveraging organisational knowledge. Founder Mark Tolson says it eliminates operational friction, enabling teams to focus on creativity and strategy.  

As marketers worldwide accelerate their adoption of artificial intelligence, Australian technology company Runnit has introduced a platform that redefines how marketing teams and creative agencies operate. Rather than focusing on content generation, Runnit addresses the operational bottlenecks that often slow creative organisations, offering an AI-native system that automates planning, resourcing and workflow management without compromising creative quality.  

Developed by software engineer and founder Mark Tolson, Runnit was conceived after observing how much valuable organisational knowledge remains locked in disconnected systems, documents and individual expertise. The platform integrates briefs, brand assets, workflows, project history, team capabilities and client information into a single framework, generating complete project plans and automating operational processes from the outset.  

Tolson explained: “Marketing teams have embraced AI for content creation, but operationally most organisations are still working exactly as they did before. AI only becomes transformational when it understands the context of how your organisation actually works. Runnit was built to use existing knowledge to automate planning, improve resource allocation and remove friction that hinders great work.”  

Unlike traditional project management tools, Runnit produces AI-generated project plans that account for team capacity, project history, budgets and timelines. It also incorporates AI-powered dashboards, reporting, digital asset management and workflow automation, creating what Tolson describes as “an operating system for modern marketing teams.”  

Already adopted by businesses across Australia and New Zealand, Runnit has demonstrated measurable impact. Tolson noted that clients have achieved significant monthly savings on licensing costs and administration time, freeing teams to concentrate on strategic and creative priorities.  

Creative professionals have echoed the benefits. Tanya Babić, Co-Founder of Subversus, said: “Using Runnit made us realise just how much of our time was disappearing into planning, scheduling and production admin. It has become like another member of the team, keeping track of schedules, chasing outstanding items and helping us prep for shoots.”  

Tolson believes Runnit signals the next phase of AI adoption in marketing. “Competitive advantage won’t come from who has access to AI, because everyone will. It will come from which organisations embed AI into the way work actually gets done. Teams that remove operational friction will deliver better work faster, improve profitability and create better experiences for clients and staff. It’s transformation in action.”