SUNIL MANHAS JOINS TBWA\ LINTAS AS EXECUTIVE VICE PRESIDENT

TBWA\ Lintas has appointed Sunil Manhas as Executive Vice President, marking a pivotal step in his advertising career. With nearly two decades of leadership across marquee agencies and diverse sectors, Manhas brings expertise in brand strategy, client services and integrated marketing, positioning him to drive strategic growth and strengthen TBWA\ Lintas’ leadership.

TBWA\ Lintas has announced the appointment of Sunil Manhas as Executive Vice President, a move that underscores the agency’s commitment to strengthening its leadership team and driving strategic growth. Manhas, who has built a distinguished career over nearly two decades, brings with him a wealth of experience in client leadership, brand strategy and integrated marketing, having worked with some of the most respected names in the advertising and communications industry.  

His career trajectory reflects a consistent focus on building brands, managing client relationships and delivering integrated marketing solutions that drive business growth. Prior to joining TBWA\ Lintas, Manhas held senior leadership positions at MullenLowe Lintas Group, dentsu Japan, Ogilvy & Mather, DDB Mudra Group and Reliance Capital | Reliance Group. This breadth of experience across global and Indian agencies has equipped him with a nuanced understanding of brand building and business leadership in diverse markets.  

Manhas’ portfolio spans multiple sectors including automotive, FMCG, media, financial services and consumer brands, giving him a comprehensive perspective on how to navigate complex market dynamics and deliver impactful campaigns. His ability to combine strategic insight with creative execution has been a hallmark of his career, enabling him to manage marquee brands and contribute to their sustained growth.  

At TBWA\ Lintas, Manhas is expected to play a pivotal role in shaping the agency’s future direction, leveraging his expertise to strengthen client partnerships and expand the agency’s footprint in an increasingly competitive advertising landscape. His appointment reflects TBWA\ Lintas’ focus on building a leadership team that can deliver transformative ideas and integrated solutions for clients, while reinforcing its reputation as a creative powerhouse.  

Industry observers note that Manhas’ appointment comes at a time when agencies are under pressure to adapt to rapidly evolving consumer behaviour, digital transformation and the demand for purpose-driven brand narratives. His experience across traditional and digital platforms positions him well to lead initiatives that align with these shifts, ensuring TBWA\ Lintas remains at the forefront of innovation and relevance.  

For Manhas, the move represents both a continuation and an evolution of his professional journey. With a proven track record of driving growth and managing complex brand portfolios, his leadership is expected to bring renewed energy and strategic clarity to TBWA\ Lintas, reinforcing its ambition to deliver disruptive, meaningful work that resonates with clients and consumers alike.