SPECIAL PARTNERS WITH SUNTORY OCEANIA ON V ENERGY’S NEXT CHAPTER

Special New Zealand has partnered with Suntory Oceania to shape the future of V Energy Drink. The collaboration highlights V’s reputation for challenging convention and pushing culture forward. Suntory Oceania’s CMO Bríd Drohan-Stewart said Special is a natural partner, reflecting shared ambition to drive innovation and cultural relevance.

Special New Zealand has announced a new partnership with Suntory Oceania to help shape the future of V Energy Drink, marking a significant moment for one of the region’s most iconic energy brands. The collaboration underscores V’s reputation for challenging convention and pushing culture forward, while aligning with Special’s creative ethos.  

V Energy has long been recognised as a brand that thrives on doing things differently, carving out a distinctive space in the energy drink category by blending bold marketing with cultural relevance. This new partnership is positioned as the next step in that journey, with Special bringing its creative expertise to amplify V’s impact across markets.  

Bríd Drohan-Stewart, Chief Marketing Officer at Suntory Oceania, highlighted the natural fit between the two companies, stating: “V Energy has always been a brand that does things differently, which makes Special a natural partner for us.” Her remarks reflect the shared ambition to continue evolving the brand in ways that resonate with consumers and maintain its edge in a competitive sector.  

For Special, the collaboration represents an opportunity to work with a brand that has consistently challenged norms and embraced innovation. With V’s strong cultural presence and Special’s reputation for delivering standout creative campaigns, the partnership is expected to generate fresh momentum and reinforce V’s position as a leader in the energy drink market.  

The announcement comes at a time when energy drinks are increasingly competing not only on taste and functionality but also on cultural relevance and brand identity. By joining forces, Suntory Oceania and Special aim to ensure V remains at the forefront of this dynamic landscape, continuing to inspire and engage consumers in new and unexpected ways.  

This partnership signals a commitment to building on V’s legacy while exploring innovative approaches to storytelling, brand experience and consumer engagement. Both companies emphasise that the collaboration is not just about marketing but about shaping the future of the brand in a way that reflects its rebellious spirit and cultural influence.  

As V Energy embarks on this next chapter, the alliance with Special is set to deliver campaigns that capture attention, spark conversation and reinforce the brand’s reputation for doing things differently. It is a move that positions V not only as a drink but as a cultural force, ready to define what comes next in the energy drink category.