PARLE MONACO STRIKES A CHORD WITH ‘SADA SALTY RAHO’ MUSICAL

Happy Monk Production’s campaign for Athletifreak, starring Shahid and Mira Kapoor, has secured one Awards Shortlist and two Official Selections at the Berlin Commercial Awards 2026. The honours span Direction, Cinematography, and Sound & Music, underscoring the company’s creative strength in end-to-end content creation for global sportswear branding.

Happy Monk Production has added another feather to its cap with international recognition at the Berlin Commercial Awards 2026. The creative agency and production house, known for its bold storytelling and meticulous craft, has been celebrated for its work on Athletifreak, a sportswear brand campaign fronted by Shahid and Mira Kapoor. The project, which combined cinematic flair with brand authenticity, has earned one Awards Shortlist and two Official Selections across key craft categories.  

The campaign’s direction, helmed by Suraj Wanvari, was selected under Craft – Direction, highlighting the creative vision that brought the narrative to life. Wanvari’s approach blended intimacy with spectacle, ensuring that the brand’s ethos was communicated through a compelling visual journey. His recognition at Berlin Commercial reflects the growing appreciation for Indian directors who are shaping global advertising aesthetics.  

Equally noteworthy was the cinematography by Yash Khanna, which secured a coveted Awards Shortlist in Craft – Cinematography. Khanna’s lens captured the energy and elegance of Athletifreak’s identity, balancing dynamic sports imagery with nuanced character portrayal. The shortlist nod is a testament to his ability to elevate commercial storytelling into a cinematic experience, a skill increasingly valued in international award circuits.  

Sound and music, often the unsung heroes of advertising craft, were brought to the forefront through Naozad Patel’s work, which earned an Official Selection in Craft – Use of Sound & Music. Patel’s contribution ensured that the campaign resonated not only visually but also sonically, weaving rhythm and emotion into the brand’s narrative. His recognition underscores the importance of auditory design in shaping audience engagement.  

For Happy Monk Production, the trio of honours represents more than accolades; it signals the company’s growing stature in the global creative industry. By delivering end-to-end content creation that marries artistry with brand strategy, the agency has demonstrated how Indian production houses can compete on international platforms. The Berlin Commercial Awards, known for spotlighting innovation and craft excellence, have provided a stage for Happy Monk to showcase its capabilities to a worldwide audience.  

The success of Athletifreak’s campaign also reflects a broader trend of Indian talent gaining visibility in global advertising and media forums. With Shahid and Mira Kapoor lending star power and relatability, the project bridged cultural resonance with aspirational branding. The recognition across multiple craft categories illustrates how collaborative creativity—spanning direction, cinematography, and sound—can produce work that transcends borders.  

As the Berlin Commercial Awards continue to highlight the best in advertising craft, Happy Monk Production’s achievement stands as a milestone for Indian creativity. It is a celebration of visionaries like Wanvari, Khanna, and Patel, whose contributions exemplify the artistry behind commercial storytelling. For Athletifreak, the campaign has not only elevated its brand presence but also positioned it within the global conversation on sportswear marketing.