PRASHANT KAUL STEPS INTO COO ROLE AT PMG ASIA

PMG Asia, part of Hakuhodo Inc., has appointed Prashant Kaul as Chief Operating Officer. With over twenty years of experience in advertising and integrated marketing communications, Kaul will focus on operational excellence, customer outcomes and positioning PMG Asia as a leading integrated brand experience partner across South Asia and ASEAN

In a move that signals both ambition and confidence, PMG Asia, the wholly owned subsidiary of Hakuhodo Inc., has elevated Prashant Kaul to the role of Chief Operating Officer. The appointment reflects the company’s intent to sharpen its operational edge and reinforce its standing as an integrated brand experience partner in South Asia and ASEAN.  

Kaul’s new mandate is far from routine. He is tasked with reimagining operations not as a support function but as a strategic lever of competitive advantage. His focus will be on embedding operational excellence across the organisation, ensuring that customer outcomes are consistently enhanced and aligned with PMG Asia’s vision of delivering seamless brand experiences. In an industry where agility and precision are increasingly prized, Kaul’s leadership is expected to bridge creativity with execution, ensuring that ideas translate into impact.  

The timing of this appointment is telling. Agencies across the region are under mounting pressure to deliver innovation-led, data-driven solutions that resonate with consumers navigating fragmented media landscapes. PMG Asia’s decision to elevate operations to the forefront of its strategy underscores a recognition that flawless delivery is as critical as bold creative thinking. Kaul’s role will be to ensure that operational rigour becomes a hallmark of the company’s offering.  

With more than two decades of experience spanning advertising, integrated marketing communications and regional business leadership, Kaul brings both breadth and depth to the role. His career has been defined by an ability to manage diverse teams, orchestrate cross-market strategies and deliver measurable results for brands. This background equips him to lead PMG Asia’s operational transformation and champion its integrated approach across multiple geographies.  

Industry watchers note that Hakuhodo Inc.’s subsidiaries are increasingly being positioned as growth engines in emerging markets. Kaul’s appointment is therefore not only about strengthening PMG Asia’s internal capabilities but also about signalling Hakuhodo’s broader commitment to South Asia and ASEAN. As consumer expectations evolve, the ability to deliver cohesive brand experiences across touchpoints has become a defining factor for agencies. Kaul’s leadership is expected to help PMG Asia set new benchmarks in this space.  

By stepping into the COO role, Kaul embodies PMG Asia’s intent to blend creativity, technology and operational discipline into a unified proposition. His leadership promises to drive both internal transformation and external impact, reinforcing PMG Asia’s reputation as a forward-looking partner for brands seeking growth in dynamic markets.