ANGÉLIC VENDETTE APPOINTED CHIEF MARKETING OFFICER OF FOUR SEASONS YACHTS

Four Seasons Yachts has named Angélic Vendette, formerly of Farfetch and Alo Yoga, as Chief Marketing Officer. The appointment highlights the brand’s ambitions in ultra-luxury yachting, with Vendette set to lead marketing strategy as Four Seasons expands its hospitality legacy into bespoke maritime journeys for affluent global travellers.

Four Seasons Yachts has announced the appointment of Angélic Vendette as Chief Marketing Officer, a move that underscores the brand’s ambitions in the ultra-luxury yachting sector. Vendette, who brings a wealth of experience from her leadership roles at Farfetch and Alo Yoga, will spearhead marketing strategy as the hospitality giant expands into this new frontier of experiential travel.  

Vendette’s career has been defined by her ability to blend digital innovation with luxury storytelling. At Farfetch, she played a pivotal role in shaping the online luxury fashion marketplace’s global brand presence, while at Alo Yoga she helped elevate the athleisure brand into a lifestyle phenomenon with strong digital engagement. Her appointment signals Four Seasons Yachts’ intent to combine heritage hospitality with cutting-edge brand experiences tailored to discerning travellers.  

Four Seasons Yachts, an extension of the iconic hotel brand, is positioning itself at the intersection of luxury hospitality and bespoke maritime journeys. With its first vessel expected to set sail in the coming years, the company aims to redefine yachting by offering curated itineraries, personalised service, and design-led spaces that mirror the elegance of its hotels and resorts. Vendette’s expertise in building aspirational brands is expected to be central to shaping the narrative around this ambitious venture.  

The move also reflects a broader trend in the luxury industry, where hospitality brands are diversifying into lifestyle and travel experiences beyond traditional hotels. By appointing a marketing leader with a strong background in fashion and wellness, Four Seasons Yachts is signalling its commitment to appealing to a new generation of affluent travellers who value both exclusivity and cultural resonance.  

Vendette’s appointment is likely to accelerate the brand’s ability to craft campaigns that highlight not just the yachts themselves, but the lifestyle they represent—an immersive blend of luxury, adventure, and heritage. As Four Seasons Yachts charts its course, her leadership will be instrumental in ensuring the brand’s voice resonates globally, while maintaining the timeless elegance associated with Four Seasons.