CARLSBERG GROUP ELEVATES OLGA PULYAEVA TO GENERAL MANAGER OF SINGAPORE

Carlsberg Group has announced an important leadership change, promoting Olga Pulyaeva to the position of General Manager of Carlsberg Singapore, effective June 15, 2026. This decision highlights the company’s commitment to developing talent from within its ranks and ensuring strong leadership in key markets.

Olga Pulyaeva has demonstrated exceptional capabilities and a deep understanding of the Malaysian market during her tenure as the marketing director of Carlsberg Malaysia. Over the years, she has played a pivotal role in driving brand awareness and market growth in a highly competitive landscape. Her strategic insights and innovative marketing initiatives have significantly contributed to the company’s overall success in the region.

In her new role as General Manager, Pulyaeva will take on the responsibility of managing all aspects of the Singapore operation. This includes not only overseeing daily activities but also formulating strategies to enhance the brand’s presence and performance in a dynamic market. Singapore’s beverage industry is known for its unique challenges and opportunities, and Pulyaeva’s experience and leadership will be crucial in navigating this landscape effectively.

The promotion comes at a time when Carlsberg Group is focused on expanding its footprint in Asia, a region that has seen significant growth in demand for premium beer products. By placing Pulyaeva in this strategic position, the company is signaling its intent to build on the existing strong foundation in Singapore while exploring new avenues for growth and innovation. Stefano Clini, who continues to play a vital role in the organisation, will remain Pulyaeva’s direct report, ensuring continuity and support as she transitions into her new position. Clini has been instrumental in guiding the company’s strategic direction, and his mentorship will be invaluable to Pulyaeva as she takes on her new responsibilities.

Pulyaeva’s appointment also reflects Carlsberg’s commitment to fostering a diverse and inclusive workplace. As a leader, she brings a unique perspective and a wealth of experience that can inspire others in the organisation. Her ascent to this role serves as a testament to Carlsberg’s belief in the importance of nurturing talent and empowering leaders from diverse backgrounds.

Carlsberg Group is optimistic about the future under Pulyaeva’s leadership. Her proven track record of success and her ability to adapt to changing market conditions make her an ideal candidate for this pivotal role. As she steps into the position of General Manager, the strength of her marketing background will be instrumental in further elevating the Carlsberg brand in Singapore and driving continued success in the region.