BRINGING ORIGINS TO LIFE: GROVEHOOD COLLECTIVE BY STUDIO MATTE

Studio Matte has created a brand identity for Grovehood Collective, the Netherlands’ first olive oil brand to prioritise full traceability. Vintage-inspired labels, earthy palettes and artisanal details highlight authenticity and sustainability. The design connects consumers with origins, blending tradition and modernity to elevate extra virgin olive oil into a crafted experience.

Grovehood Collective has unveiled a brand identity crafted by Studio Matte that redefines how extra virgin olive oil is presented in the Netherlands. Collaborating with earth-friendly boutique farms, the brand positions itself as the country’s first to prioritise full traceability, ensuring consumers can connect directly with the origins of their food.  

The design reflects a commitment to authenticity and craftsmanship, balancing tradition with modernity. Central to the identity is a vintage-inspired label, distinguished by custom-cut details and refined typography. This tactile, crafted approach underscores the artisanal nature of the product, while the olive with orbits symbol serves as a powerful emblem of family-run farms whose lives revolve around the harvest. It is a visual metaphor for dedication, ethical sourcing and sustainable practices, reinforcing Grovehood’s mission to elevate transparency in food production.  

Studio Matte’s work extends beyond aesthetics, embedding storytelling into every design choice. The packaging system employs an earthy colour palette that echoes the landscapes where olives are cultivated, grounding the product in its natural origins. Material selection was approached with precision, and the double label cut perfected to achieve a premium yet grounded presentation. These details ensure the product feels both elevated and approachable, marrying functionality with narrative depth.  

The identity is cohesive, weaving together visual storytelling and consumer experience. By blending artisanal cues with modern design sensibilities, Grovehood Collective offers more than olive oil; it delivers a crafted encounter that communicates purity, care and respect for the land. Each bottle becomes a testament to the dedication of boutique farms, highlighting the human connection behind sustainable agriculture.  

This approach positions Grovehood Collective as a pioneer in the Dutch market, not only for its transparent sourcing but also for its ability to translate values into design. Studio Matte’s identity bridges heritage and contemporary aesthetics, ensuring the brand resonates with consumers seeking authenticity and ethical production. In doing so, Grovehood elevates extra virgin olive oil into a category defined by origins, craftsmanship and sustainability.